Panelists to Discuss “Meatless Promotions Even Die-Hard Carnivores Would Try: How Foodservice Operators Leverage Meatless Monday”
Free registration details below
WHO/WHAT
The Monday Campaigns, the nonprofit public health organization behind the global Meatless Monday movement, will hold a panel discussion at the International Restaurant & Foodservice Show of New York. The panel discussion is one of the key offerings of the Ferdinand Metz Foodservice Forum that provides practical and relevant insights on trends and best practices that benefit restaurant and foodservice professionals.
Johns Hopkins Center for a Livable Future, a scientific advisor to Meatless Monday, surveyed foodservice operators on how they are serving up flavor-rich non-meat menus and promoting them to their customers. The survey uncovered promotional challenges the foodservice operators faced and how they tackled them with creative solutions.
Join:
- Becky Ramsing, MPH, RD, a Johns Hopkins researcher, as she shares key learnings from the foodservice survey
- Peggy Neu, President of The Monday Campaigns, as she unveils the new free Meatless Monday Foodservice Turnkey Kit, designed to help foodservice operators with effective marketing strategies and tactics for successful promotions
WHEN
Monday, March 6, 2017, 3:00 – 4:00 pm
WHERE
Room 1C01
Javits Center, 655 W. 34th St., New York, NY (Eleventh Avenue, between 34th and 40th Streets)
WHY
Customer clamor for vegetarian menus in foodservice establishments is bound to increase as the latest research shows meatless food is becoming mainstream. The trend is spurred by the growing interest in local produce and the healthful qualities of vegetables.
FREE REGISTRATION for the show and attending the panel discussion: Use this registration link for the free badge: https://www.compusystems.com/servlet/ar?evt_uid=340&Promo=SPEAKER
Meatless Monday is a nonprofit public health initiative founded by Sid Lerner, chairman of The Monday Campaigns. The initiative is in association with the Lerner Centers for Public Health Promotion at Johns Hopkins, Columbia and Syracuse universities. Meatless Monday encourages the public to cut back on meat consumption one day a week to reduce the risk of chronic diseases such as diabetes, heart disease, stroke, and cancer, and lessen the environmental impact of meat production on climate change, water and land use. The campaign is founded on research that demonstrates Monday is the day we are most primed to start and sustain a healthy new behavior. Since its launch 13 years ago, Meatless Monday has become an international movement in more than 40 countries with support from governments, schools, celebrities, restaurants, and local and global organizations around the world.
