Born from the chicken experts at KFC, Saucy puts the spotlight on flavor with the opening of its first location
BE BOLD. STAY SAUCY.
Ushering in a new era of finger lickin’ good is Saucy, the bold new concept that opened Monday, December 23 in Orlando, Fla. Backed by KFC, Saucy is a flavor-forward dining destination offering chicken tender lovers the chance to dip, dunk and customize their meal with 11 irresistible sauces. Always made hot, fresh and crispy, Saucy’s tenders pair perfectly with sweet, spicy, savory and smoky global flavors, all complemented by an 11-beverage lineup that includes a variety of teas, freezes and refreshers.
“Everyone is obsessed with sauce – more is more,” said KFC Chief New Concept Officer, Christophe Poirier. “With Saucy, we’ve taken KFC’s famous Original Recipe and amplified it with a brand-new concept that lets consumers play with flavor. You can pick a combo, choose a flight of sauces or, my personal favorite, mix sauces and sides to create your perfect meal. We’re sauce people, not math people, but we tried to calculate it and there seems to be over 4,000 different ways you could order at Saucy and have a different flavor experience every time.”
LOST IN THE SAUCE
At the heart of Saucy’s menu is its 11 sauces, which customers can order individually or in a flight of four with their choice of tenders – all hand-breaded and fried in small batches as a part of Saucy’s made-to-order meal philosophy. Sauces and tenders can be paired with toasted Hawaiian rolls, crinkle cut fries and coleslaw. Diners can also opt for an EZ Crispy Sandwich, Spicy Queso Crunch Sandwich, or various combos, including crowd-favorite three- piece tenders combo with a toasted roll, fries, medium drink and choice of sauce for $7.99.
Sweet treats include chocolate mousse cake or key lime cake as the perfect way to end a meal.
In Orlando, Saucy debuts with 11 signature sauces – the number being a playful nod to the 11 herbs & spices in KFC’s Original Recipe:
- Chimichurri Ranch
- Peri Peri Ranch
- Jalapeno Pesto Ranch
- Smokey Bacon Ranch
- Thai Sweet ‘N Spicy
- Sweet ‘N Saucy BBQ
- Saucy’s Sauce
- Spicy Mango Chutney
- Saucy Ranch
- Creole Honey Mustard
- Sweet Teriyaki
In addition to sauces, sippers take the stage with a mix of classic and flavorful beverages, including:
- Passion Fruit + Orange + Guava Refresher
- Hot Honey Watermelon Refresher
- Peach-Mango Lemonade
- Peach-Mango Lemonade Freeze
- Blue Raspberry Freeze
- Tropical Black Tea
- Classic Iced Tea
PINK IS THE NEW RED
While backed by KFC, diners will know they are experiencing something new and different once through the door of this standalone concept. Saucy is designed to delight the boldest generations of diners with a modern look and feel that some may say is “saucy,” plus a tech- forward customer experience. Drive-thru lanes allow traditional traffic flow, while inside, diners are invited to order their personalized meal at efficient kiosks and welcomed to stay awhile in an environment meant to hang out. Saucy will debut programming such as live entertainment, making it the perfect community epicenter.
The restaurant features technology that enables efficient back-of-house operations for team members. A “digital twin” of the Saucy restaurant takes its real-world data and runs simulations to create proprietary algorithms that inform how to make tenders as hot & fresh as possible – reducing wait time and upping the crisp-factor for every bite. The Saucy app, available on the App Store and Google Play to correspond with the restaurant’s opening, has 20 points of personalization to account for customer preferences and ensure each made-to- order meal is dripping in flavor.
MORE TO CRAVE
Chosen as the perfect location thanks to its diverse demographic, Orlando is the lucky first recipient of Saucy – but expect to see more, soon.
“Saucy is unlike anything else in the market, and the experience it provides is in a class of its own,” said Poirier. “Being sauce-focused allows us to be as creative as we want. Saucy is debuting with these 11 sauces, but we envision limited-edition sauces, trend-inspired sauces and sauces created in response to changing taste buds. Tell us what you want to see next! When you’ve already mastered great chicken, the sauce gets to be the fun part.”
Saucy by KFC brings bold flavor to crispy chicken tenders, creating an undeniable indulgence for diners to dip, dunk, slather and satisfy any craving. Inspired by the iconic 11 herbs and spices of KFC’s Original Recipe, Saucy offers a customizable tenders, sauce and beverage experience designed to delight a new generation seeking golden-fried goodness with global inspirations. Saucy by KFC is operated by KFC Corporation, a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit Saucy.KFC.com or follow Saucy on Instagram and TikTok.
