Customer Experience Improvement (CXI) Leader Continues to Partner With Leading Restaurant and Hospitality Brands With Best-In-Class Guest Survey Programs
Tattle, the AI-driven guest survey and CX platform providing the restaurant industry with actionable, data-driven insights into guest sentiment, today announced that Mellow Mushroom will utilize Tattle to measure omni-channel guest sentiment and operational performance.
Started in Atlanta, Georgia in 1974 as a stone-baked pizza joint, Mellow Mushroom now spans 17 states with 160+ independent locations, serving fresh, high-quality, customizable pizzas with a one-of-a-kind experience rooted in psychedelic-inspired design.
With the Tattle partnership, Mellow Mushroom operators from executives all the way down to general managers and Franchisees will be able to automatically, directly and privately survey guests after an experience, gaining a deep understanding into the performance of each operational category (e.g. Food Quality, Hospitality, Accuracy, Speed of Services etc.) and their underlying factors (e.g. Temperature, Texture, Greetings, etc.). The vast volumes of guest feedback data feeds Tattle’s proprietary algorithms, which then spews out recommendations and monthly objectives for each location that best improve guest satisfaction and revenue, providing valuable insights into improvement opportunities for operations, marketing, guest service and culinary teams.
“Tattle’s improvement-focused CX strategy is a game changer,” said Anne Mejia, Vice President of Brand Development at Mellow Mushroom. “We offer such a unique brand experience that it’s especially important for us to be deeply rooted in guest feedback and sentiment data. Tattle automatically takes care of that entire process for us – From surveying guests, analyzing data and formulating actionable next steps, the platform does it all. We look forward to implementing Tattle insights into daily operations and make measured progress that delivers better experiences for our guests and higher profitability for our franchise partners.”
Tattle is an AI-driven, customer feedback technology platform built with an open API that simplifies the guest feedback process. Using proprietary algorithms, Tattle measures satisfaction across all ordering channels and makes recommendations for highly-impactful improvements to operational areas across restaurant locations in order to drive the greatest possible increase in guest satisfaction.
Additional Tattle integration benefits include:
- Omni-channel guest satisfaction measurement across Dine-In, Takeout, Delivery, Drive-Thru, and Curbside
- 10% average guest feedback penetration and a 94.7% survey completion rate of a 50-60 question survey
- Causation-based survey format to identify factors, i.e. Topping Distribution, that negatively impact an operational category, i.e. Accuracy
- Leverages AI to identify and recommend high-impact operational categories for improvement across each location
- Automated location-level Monthly Objectives that results in 84% probability of guest satisfaction increase
- Incident Management System for recovering 1 in 3 guests with email templates and automation
“Tattle’s technology has been a game changer for the hospitality industry, providing detailed data and insights on guest satisfaction to improve operations and elevate the customer experience across multiple channels,” said Tattle CEO/Founder, Alex Beltrani. “We’re excited to continue our growth and partner with more businesses across the country who want to provide best-in-class customer loyalty and valuable insights to improve their business.”
Tattle is the only Customer Experience Improvement (CXI) platform built to help the hospitality industry by collecting actionable feedback data by interacting with their customers where they make transactions. With brand partners including Chili’s, Dava, MOD Pizza, Hooters and Dave’s Hot Chicken, Tattle supports 220+ leading hospitality brands across 11,000+ locations globally. Using existing third-party tools and API integrations, Tattle connects brands with their guests at every touch point of the customer journey. Through their AI, Tattle recommends the most opportunistic operational area for improvement at each of our partners’ locations to drive the greatest increase in guest satisfaction. For more information, please visit https://get.tattleapp.com.
Mellow Mushroom has been serving out-of-this-world stone-baked pizzas since 1974. Founded in Atlanta, Georgia and now operating 160+ locations across 17 states, the iconic pizza bakers are all about being high on pizza, people, and passion. Elevating the dining experience with A Higher Order of Pizza, Mellow Mushroom’s coveted secret dough recipe and red sauce have garnered a cult-like following over the years. Mellow Mushroom’s menu of hand-tossed, stone-baked pizzas also includes calzones, hoagies, munchies, greens, sweets and more with plenty of gluten-free and vegan options.
Each location is locally owned and operated, providing a local flare baked in with Mellow Mushroom’s trippy vibes, high quality, fresh ingredients, and psychedelic artwork. Touted for its cult-like following and counterculture essence, Mellow Mushroom blends the boundaries between art, music, high-quality ingredients and passionate standards for dining.
For more information, visit MellowMushroom.com.
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