Franchise focuses on consumer engagement through launch of interactive online game.
MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, is redefining the way that brands talk to fans by engaging with them directly through a digital game sweepstakes. In its most recent push, the brand is using social channels, such as Facebook and Twitter, mobile and digital marketing as well as in-restaurant POP to direct its fans to a microsite where users can play a slot-machine designed game for the ultimate grand prize of $25,000.
From October 21 through November 17, MOOYAH fans are encouraged to go to https://sweeps.mooyah.com and play ‘Milk MOOYAH’ for a chance to win one of eight different prizes available. During the span of the promotion, lucky winners can receive a MOOYAH coupon redeemable online or one of the following prizes: free MOOYAH for a year, a $50 gift card or a $25 gift card. Participants will receive an email that either notifies them of their prize or provides them with a discount code to use for their online order at participating MOOYAH restaurants. The grand prize winner and gift card winners will be celebrated through MOOYAH’s social channels. For a complete list of the official rules, please visit https://sweeps.mooyah.com/rules.htm.
“At MOOYAH, we focus on providing our guests with a lively, family friendly atmosphere. We wanted to share the playful personality we have created in-restaurant with our fans online,” said Natalie Anderson, Senior Brand Manager at MOOYAH. “The online game and sweepstakes allows us to show our appreciation for our guests in a fun environment for everyone.”
With the gaming sweepstakes, the brand is taking its online communications to an entire new level by rewarding those who connect with MOOYAH online for the chance to win a huge prize. The brand will promote the sweepstakes socially, with a large drive on Facebook and Twitter, as well as support from Instagram and Pinterest.
“Our guests are highly connected in the digital space. They crave more and more digital interaction from us,” Anderson said.
At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.
MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.
For MOOYAH franchise information, please visit http://mooyah.com/franchise-info/.
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.
