Popular Hawaiian-style concept to open fifth location in the state of Idaho on April 12
The Gem State can’t stifle its craving for Mo’ Bettahs Hawaiian Style Food’s authentic cuisine and fresh flavors, which is why the popular brand is unveiling its new Rexburg restaurant at 10:30 a.m. on April 12.
The new location will open at 461 N. 2nd E., Rexburg, ID 83440, near Fat Cats Bowling Alley and Cold Stone Creamery. Drive-through service is conveniently available. The store will operate Monday through Saturday from 10:30 a.m. to 10 p.m. and will close on Sundays.
Mo’ Bettahs will be hosting a Friends and ‘Ohana Event on April 11. It will include a complimentary meal for lunch from 11:30 a.m. to 1:30 p.m., dinner from 6 to 8 p.m. and a 5:30 p.m. celebratory ribbon cutting. Fans can also stop by to try the popular Hawaiian snack, Spam Musubi, and the featured sauce lineup of its Signature Teri, Spicy Yeobo, Katsu & Spicy Mayo sauce.
“It’s an honor to feel so welcomed by the Idaho area and we’re so pleased to expand as a brand and family,” said Mo’ Bettahs CEO Rob Ertmann.“We put the aloha spirit into everything we do, and we’re thrilled to welcome Rexburg to the ‘ohana! We hope to create a new go-to spot that brings together the community to enjoy a one-of-a-kind, authentic Hawaiian experience.”
The Rexburg opening will mark the brand’s fifth location in the state of Idaho, and the 52nd systemwide. Mo’ Bettahs is rapidly expanding across Idaho with plans to expand even deeper within the region.
Mo’ Bettahs immerses its guests in the island culture by serving authentic Hawaiian-style food, using only the finest ingredients. Enjoy Hawaiian staples like the renowned plate lunch that comes with a choice of meat – grilled teriyaki chicken or steak, kalua pig, pulehu chicken, katsu chicken or shrimp tempura – with the brand’s one-of-a-kind macaroni salad and steamed rice.
To learn more about Mo’ Bettahs or to view the full menu, visit MoBettahs.com.
Mo’ Bettahs was founded in Bountiful, Utah in 2008 by Kimo and Kalani Mack with a goal of providing guests with an authentic Hawaiian island barbeque experience, just like they enjoyed while growing up in O’ahu, Hawai’i. Mo’ Bettahs serves the plate lunch with an authentic Hawaiian experience, with items like freshly grilled teriyaki chicken and steak, kalua pig, deep-fried katsu chicken, homemade macaroni salad and steamed rice. Since partnering with Savory Restaurant Fund, Mo’ Bettahs has grown to 52 locations in Utah, Idaho, Oklahoma, Texas, Missouri, and Kansas. Mo’ Bettahs has plans to spread the aloha spirit to more communities through continued expansion in the coming months and years. Mo’ Bettahs offers dine-in, takeout and catering. For more information, visit Mo’ Bettahs’ website or follow on Instagram, Facebook or X (Twitter).
Savory Fund is an innovative private equity firm that combines over $750 million in assets under management with a growth playbook and expertise that has been developed over 15 years of operating in the restaurant industry. Savory partners with high-potential, profitable, emerging restaurant brands, to deliver financial capital, industry expertise, growth and revenue opportunities, profitability enhancements and new location development. The Savory team contributes directly to all aspects of growth and replication by using a proven playbook and methodology. Founder involvement in the expansion of a brand is a central theme of the Savory approach as founders carry the tribal knowledge around the uniqueness that has energized early success and is essential to future growth. Savory is currently invested in 10 brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, Houston TX Hot Chicken, Mo’ Bettahs Hawaiian Style Food, 86 Repairs, Saigon Hustle, Hash Kitchen, The Sicilian Butcher, and South Block. For more information, visit SavoryFund.com.
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