Growing franchise brand projects 16 openings in 2013 on heels of Chief Executive hiring in Q1, 2013
MOOYAH Burgers, Fries & Shakes continues to rack in the accolades to support its growth initiatives as the fast-casual, “better burger,” fries and shakes chain earned a No. 8 ranking in Fast Casual Magazine’s annual rankings of the top Movers & Shakers.
“Our ranking showcases the continued hard work and dedication of our entire system,” said Bill Spae, Chief Executive Officer and President of MOOYAH. “Our 17 domestic and international development agents and our dedicated franchisees have paved the way for our continued growth and desire to own a piece of the $69 billion better burger segment.”
Throughout 2013, MOOYAH has already awarded an additional 13 units, with plans to open 16 locations and provide 400 jobs to local communities by year end. The brand is focusing their expansion efforts within California, Texas, Florida, and the Northeast. MOOYAH franchisees are provided with cutting-edge technology and interactive management training, as well as a support team in place to assist with marketing and promotions, operations and systems, and real estate selection.
“We are carefully identifying key multi-unit/multi-brand operators to join our growing brand,” said Michael Mabry, Director of Franchise. “With plenty of elite territory available, we are being extremely selective on who enters our concept in order to ensure success and longevity within the system.”
MOOYAH’s attention to development details helped position the brand for its Fast Casual ranking, Mabry added.
“We have an experienced group of development agents and franchisees who are committed to growing our brand the right way,” he said.
Founded in Dallas in 2007, MOOYAH set out to deliver a simple American favorite, not only made well, but also produced in a friendly, service-oriented setting. Each restaurant only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses, toppings made from garden-fresh ingredients, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100 percent ice cream shakes.
For MOOYAH franchise information, please visit http://mooyah.com/franchise-info/.
MOOYAH Burgers, Fries, & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’ 2013 Future 50 list, in the top ten of FastCasual.com’s annual Top 100 Movers & Shakers list for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” For more information on the brand, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.
