Customizable Burger Franchise Brand Projects 16 Openings in 2013, Adding Additional States with Restaurants in Development to Total Market Penetration
With record growth in 2012, MOOYAH Burgers, Fries & Shakes is prepared to achieve another milestone in 2013, eyeing nearly 70 restaurants by year-end. In fact, throughout the first two quarters of 2013, MOOYAH increased its unit count by 10 percent and awarded 26 units in the United States, while also awarding another 3 units internationally.
“We are maintaining a keen focus on adding multi-unit franchisees to our system – which has helped us gain momentum in 2012 and enabled us to continue to be successful in 2013. We’re looking for operators with deep experience within the restaurant industry and also savvy business owners interested in working with us to learn the ins and outs of the burger world,” said Michael Mabry, director of franchise.
In the first half of 2013, the growing burger franchise awarded units in Texas, Oklahoma, Arkansas and Illinois while also opening eight units in Texas, Arkansas, and Washington.
“We continue to penetrate the markets where we have restaurants, while also focusing on multi-unit development in emerging markets,” Mabry said. “By following this path, we are able to establish strong brand awareness in the market, which helps us compete in an extremely competitive arena.”
Not only was the 50-plus unit fast-casual, “better burger,” fries and shakes chain named in USA Today’s Top 50 Franchises for Military Veterans in June of this year, but MOOYAH also earned a No. 8 ranking in Fast Casual Magazine’s annual rankings of the Top 100 Movers & Shakers.
“Our ranking showcases the continued hard work and dedication of our entire system,” said Bill Spae, Chief Executive Officer and President of MOOYAH. “Our domestic and international development agents and our great franchisees have paved the way for our continued growth and desire to own a piece of the ‘better burger’ segment.”
Seeing incredible growth in 2012 alone, MOOYAH continues its unending expansion, already awarding an additional 29 units, with plans to provide 400 jobs to local communities in 2013. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing its expansion efforts in Florida and the Northeast.
Founded in Dallas in 2007, each MOOYAH restaurant only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses, toppings made from garden-fresh ingredients, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100 percent ice cream shakes.
For MOOYAH franchise information, please visit http://mooyah.com/franchise-info/.
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.
