Better Burger Brand Unveils Two-Month Taste to Try with Grilled and Breaded Options
Birds of a feather flock together, and MOOYAH Burgers, Fries & Shakes is excited to offer up two new tasty spring chickens. For its latest Taste to Try offering, the better burger brand is switching things up with two chicken sandwiches highlighted for two months. The Slawesome, a crispy breaded option, and The Grilliant, a lighter grilled option, will tantalize taste buds starting May 1 and remain featured items through June.
MOOYAH, known for its amazing beef and turkey burgers, is using the spring as an opportunity to present its newest, high quality product: all natural chicken. To celebrate the addition of chicken to the MOOYAH menu, the brand is giving two delicious and elevated recipes to those who prefer chicken.
The chicken sandwiches are a continuation of MOOYAH’s Taste to Try series, which features new customized recipes each month. The crispy Slawesome is topped with made-in-house coleslaw and served on a non-GMO potato bun, while the Grilliant is served on a non-GMO multigrain bun and loaded with Swiss cheese, sliced avocado, lettuce, tomato and honey mustard. They will be featured for the next two months at MOOYAH locations nationwide, but the builds are available year-round for Guests. They just need to ask for them in restaurants or choose them from the Taste to Try menu at MOOYAHtogo.com.
“We have so much fun coming up with these Taste to Try recipes and thought it would be a great spring treat to do a double feature,” said Michael Mabry, COO of MOOYAH. “Now our chicken-loving Guests can select from either a light or indulgent sandwich—both are delicious.”
Through the Taste to Try campaign, MOOYAH, the national leader in the booming fast-casual better burger segment, provides Guests with a Seriously Fun new experience each month with innovative burgers, including the most recent Diablo Dog, as well as The Lean Green and The Sloppy Whoa. The monthly options have provided a financial boost for franchisees in the MOOYAH system as well, and the brand learned with its springtime Taste to Try, the Lent-friendly Meatless Beast, that seasonal tie-ins also pay off. Check averages with Taste to Try items were more than 40 percent higher than checks without during 2016, and the brand is improving on that success with a tantalizing lineup of new options continuing throughout 2017.
“We’ve been rolling out our all natural chicken nationwide since last fall. Now that it’s a staple at all locations, it’s time to drive awareness and trial with a dedicated chicken campaign,” said Natalie Anderson Liu, VP of Marketing for MOOYAH. “The two-month double feature makes sure the majority of our Guests are exposed to the chicken launch, and the coleslaw LTO topping on The Slawesome gives Guests an extra incentive to give our hand-breaded chicken sandwich a try.”
At MOOYAH, quality food goes hand in hand with customization. Guests get the opportunity to choose from a variety of bun options, from baked in-house potato or multigrain wheat buns to handcrafted lettuce buns, to accompany never-frozen, Certified Angus Beef, all natural Jennie-O turkey, mouthwatering black bean veggie or grilled chicken and hand-breaded chicken options. Each gourmet burger can be customized with five different cheeses, Applewood smoked bacon, sliced avocado and chili, in addition to 10 free veggie toppings and 11 free sauces.
MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Beyond its signature burgers and fries, MOOYAH offers real ice cream shakes in 10 delicious flavors ranging from vanilla to Hershey’s chocolate, REESE’S, strawberry banana and more.
In 2017, MOOYAH plans to once again enhance and improve on its recipe for successful franchise growth by adding new locations across the country while maintaining a focus on introducing the brand to more global markets. The booming “better burger” brand entered several new states in 2016, while also expanding its existing presence in California, Texas, Florida and New York.
For more information on MOOYAH, its menu or franchising opportunities, please visit www.MOOYAH.com. Connect with the brand on Facebook.com/MOOYAH, follow on Twitter and Instagram @MOOYAHburgers. To download the MOOYAH Rewards app, please visit MOOYAH.com/rewards.
For franchising opportunities, please visit http://www.mooyahfranchise.com.
