The Frisco, TX Inclusive City Built Just for Kids Gives Children a View Into Careers Across a Wide Range of Industries
MOOYAH Burgers, Fries & Shakes, a fast casual, “better burger” chain, has partnered with KidZania USA, an interactive 85,000-square-foot indoor “city” for kids ages 6 to 14, to be one of the featured restaurant experiences in KidZania’s first North America location. The innovative indoor family entertainment center, which now has 29 locations in 22 countries, opened on Saturday, November 23 at Stonebriar Centre in Frisco, Texas.
“MOOYAH is the perfect brand to join our first KidZania USA family in their backyard in Texas,” said Greg Stevens, CEO of KidZania USA. “The company has established relationships in the Texas community, and we hope this partnership will be as beneficial for them as we know their brand will be enjoyed by the children in the area.”
KidZania enables kids to role-play various careers in a wide range of industries. Within its facility, it will include restaurant brands, including MOOYAH, which will feature its mouthwatering made-to-order burgers, French fries hand-cut from Idaho potatoes and real ice cream shakes. The experience for children will include being a MOOYAH Chef and creating their own hand-cut fries and real ice cream shakes.
“KidZania USA brings such a unique concept to learning,” said Tony Darden, President and Chief Operating Officer of MOOYAH Burgers, Fries & Shakes. “As one of the first industry partners in this new Frisco location, we are looking forward to the opportunity to continue to grow our presence across the U.S. with KidZania in other major markets and to expose families to our playful brand and undeniably awesome menu. We are proud to be involved in this innovative and interactive learning experience.”
KidZania allows its industry partners to tailor the experience they offer to most authentically reflect the future of work. Kids will be able to immerse themselves in building competencies and developing transferable skills for an evolving workforce.
Curriculum-based activities at each establishment have been designed to empower and teach kids essential life skills including communication, problem solving, creativity and teamwork. Stevens adds, “In the U.S., we’re onboarding industry partners and identifying new local champions, because that is what makes the experience real and meaningful.”
At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen, 100% Certified Angus Beef Brand burgers, all natural Jennie-O turkey and mouthwatering black bean veggie burgers. Each gourmet burger can be customized with six cheeses, Applewood smoked bacon and sliced avocado, along with 10 free veggie toppings and 10 free sauces.
MOOYAH’s hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. No. 1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100% real ice cream shakes, allowing Guests to choose from seven flavors ranging from vanilla and Hershey’s Chocolate® to Reese’s®, Oreo® and more.
For more information on the growing brand, be sure to connect with MOOYAH Burgers, Fries & Shakes on the Facebook Fan page, and follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.
For franchising opportunities, please visit franchise.mooyah.com. For more information on KidZania USA, visit www.kidzaniausa.com.
