Customizable Burger Franchise Opens First Pennsylvania Location in Dickson City
MOOYAH Burgers, Fries & Shakes, a fast casual, “better burger” chain, is entering its 19th state with its new location in Dickson City. The restaurant, opening on September 27th, will be located at 1249 Commerce Blvd.
John Valerio, an experienced restaurateur who owns Two Guys from Italy in Honesdale, is responsible for bringing the brand to Dickson City, MOOYAH’s first in the state of Pennsylvania. With a background in restaurant ownership, Valerio knew immediately that MOOYAH was the perfect fit for his next venture.
“I had gone to a location in New Jersey to try MOOYAH for myself,” said Valerio. “I just loved it and knew it was a great opportunity and fit for Dickson City.”The Dickson City MOOYAH Burgers, Fries & Shakes opens Wednesday, September 27th and already Valerio says he is not ruling out additional area expansion once he gets the first restaurant up and running and gauges the early success.
Dickson City is just the start when it comes to MOOYAH’s growth in Pennsylvania, as the brand also recently signed Montgomery County’s Jin Lee as its first Philadelphia franchisee. With Dickson City and Philadelphia already in motion, MOOYAH is well-positioned to expand throughout the state, with its sights set on building out Pittsburgh, Allentown, Scranton, Bethlehem, Lancaster, Harrisburg, State College, Wilkes-Barre, Norristown and Chester.
“We are thrilled with how well MOOYAH has been received in Pennsylvania,” said Michael Mabry, president and chief operating officer of MOOYAH. “John already has the Dickson City community buzzing about Wednesday’s opening, and with Philadelphia on the horizon, the sky is the limit for our growth in Pennsylvania. We look forward to finding the right franchise partners to help us grow the brand throughout the state.”
At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen 100 percent Certified Angus Beef® brand burgers, all natural Jennie-O turkey, all natural grilled and hand-breaded chicken, and mouthwatering MorningStar Farms® black bean veggie burgers. Each gourmet burger can be customized with five cheeses, Applewood smoked bacon, sliced avocado, along with nine free veggie toppings and 11 free sauces.
MOOYAH’s hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100% real ice cream shakes, allowing Guests to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.
In 2016, MOOYAH surpassed the all-important 100-unit milestone and will open an additional 14 locations in 2017.
For franchising opportunities, please visit http://www.mooyahfranchise.com.
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean Certified Angus Beef brand burgers, all natural Jennie-O turkey burgers, all natural chicken sandwiches, and black bean veggie burgers. Their non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2017, MOOYAH was ranked No. 11 in Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list they have been included in for several years in a row. The brand also ranked 2nd in Best Fast Casual Restaurant Franchise Company, 4th in Best Restaurant Franchise Company, and 7th in Best Overall Franchises Company by Franchiserankings.com. For more information on MOOYAH, its menu or franchising opportunities, please visit www.MOOYAH.com. Connect with the brand on Facebook.com/MOOYAH, follow MOOYAH on Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.
