MOOYAH’s new franchise business consultant and fine dining expert Johnny Carros really knows his burgers as well as his chateaubriand. But he believes in the excellence of both, and his job is making sure that each and every burger MOOYAH serves is the best it can be.
For Carros, whose 29-year background is mostly in the fine dining business, food is passion, and passion is one concept that should always comes through no matter what the food is.
“I don’t care if you’re serving chateaubriand or a cheeseburger, your execution and love for what you do should be parallel. It doesn’t matter if you’re giving people a French Bordeaux or a milkshake; if you have excitement, it’s going to translate,” says Carros.
Carros is responsible for many major initiatives that make the MOOYAH franchise run smoothly, including customer service, engagement, enthusiasm, consistency, and food quality.
Carros is also at the forefront of MOOYAH’s new move to make it’s already quality ingredients even better. The restaurants now serve many brand name products, including Jennie-O turkey, Heinz ketchup, and A-1 sauce. Ingredients are consistently top notch, with quality infusing everything from the freshest vegetables in season to tea that’s brewed in house multiple times per day.
“Basically, it’s my job to make sure that every French fry is the best one you’ve ever put in your mouth. Everyone knows that food is only good as its ingredients, so we’re not about cutting corners. MOOYAH’s burgers, fries, and shakes are made from top ingredients, and we’re always pushing the envelope to make sure they get better and better,” says Carros.
Carros, a New York native who grew up on Long Island and loyally roots for the Yankees and Giants, has lived in Dallas for 32 years. Most of those years were spent working in the fine dining world. His resume includes heavy hitters such as Chamberlain’s Steak & Chop House, Sullivan’s of Dallas, and Del Frisco’s Double Eagle Steak House.
“Dallas is such a wonderful city, and Texas is a wonderful state. It’s a food Mecca. There are so many talented chefs and great restaurants here. It’s no wonder that the MOOYAH brand has emerged from this area as one of the fastest growing players in the better burger segment” says Carros.
MOOYAH drew him from fine dining to fast casual with the almighty allure of those better burgers. His longtime friendship with MOOYAH cofounder Rich Hicks was another influence. “I don’t know how the friendship works, but it does,” laughs Carros, referencing Hicks’s loyalty to the Red Sox and Dallas Cowboys.
“Rich is a very innovative, driven guy. I wanted to work with him because I believe you become as good as the players you’re around; that’s a big part of the team player attitude at MOOYAH,” says Carros. “Rich is an A player, and I want to learn and apply my own skill set to what he’s doing with this awesome brand.”
MOOYAH Burgers, Fries, & Shakes is an emerging leader of the “better-burger” fast casual segment.
The family friendly menu features made-to-order hamburgers using 100-percent fresh American beef; freshly baked buns, hand-cut French fries made from high quality Idaho potatoes, and handcrafted 100-percent ice cream shakes.
Ranked #1 in Fast Casual’s “2009Top 100 Movers and Shakers,” MOOYAH, the popular Frisco, Texas based company, offers online and text message ordering, and a cookout trailer for corporate, social and fundraising events.
MOOYAH began franchising in 2007. More information is available at www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.
