Bakery café is first in Greenville, sixth in North Carolina; latest to open as part of 18-store agreement with Rouse Properties
It’s a childhood staple that’s as American as apple pie, and its mouthwatering aroma has an uncanny way of triggering memories instilled by generations of mothers and grandmothers who know what it means to bake with love.
Fortunately, children of all ages can soon relive their warm memories of chocolate chip cookies baking in the oven at the Greenville Mall, thanks to the arrival of a new Nestlé Toll House Café by Chip. The popular bakery café chain will host its official grand opening on Wednesday, March 25.
The celebration will take place from 3 to 5 p.m. at the kiosk located in the center court of the Greenville Mall, near Dunham’s Sports and Victoria’s Secret. The festivities will feature coupon discounts, photo opportunities and meet-and-greets with the Nesquik Bunny himself. For more details, visit the café’s Facebook page at Facebook.com/nestlecafegreenville.
Franchisee Henry Ng said he has been looking forward to this opportunity for a long time. He is confident his new café will quickly build a reputation for serving up smiles to bustling shoppers with its freshly baked treats, delicious specialty coffees and savory meal offerings.
“When shoppers notice our kiosk for the first time, they will be instantly drawn in. After all, who doesn’t enjoy taking a refreshing break with a sweet treat and cup of premium coffee? The two go hand-in-hand,” said Ng. “Our new kiosk is beautiful, too. I can already tell it’s going to be a very popular addition to the Greenville Mall.”
The premium dessert destination concept is built around the world’s most powerful food brand – Nestlé. Each café serves up freshly baked cookies, premium Nescafe Milano coffee, ice cream and a wide array of delectable treats. The Greenville Mall café also offers breakfast muffins, cinnamon rolls and croissants; gourmet sandwiches, quesadillas and salads as lunch and dinner options; and barista-quality espressos, cappuccinos and lattes.
The Greenville location is the 13th of 18 new cafés projected to open under a long-term master lease agreement signed in October 2013 with Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of regional enclosed malls.
The Greenville Mall is one of the first malls across the country to showcase Nestlé Toll House Café’s enhanced kiosk concept, which includes comfortable seating, digital menus displayed on eight LED screens and an upgraded design that showcases the brand’s distinctive product offerings in a more efficient and attractive manner. Bar seating is also available around the sides of the kiosk, as well as tables and soft seating in the adjacent area.
The Greenville Mall café, located at 714 S.E. Greenville Blvd., is the sixth café in North Carolina and the 140th Nestlé Toll House Café system-wide.
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé brands. Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises more than 140 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. Nestlé Toll House Café by Chip has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years through 2014.
For more information please visit NestleCafe.com.
Rouse is a publicly traded real estate investment trust headquartered in New York City and founded on a legacy of innovation and creativity. Among the country’s largest publicly traded regional mall owners, the Company’s geographically diverse portfolio spans the United States from coast to coast, and includes 32 malls in 19 states encompassing over 21.5 million square feet of space. For more information, visit RouseProperties.com.
