Scott McIntosh returns to leadership role ready to expand award-winning franchise programs
Nestlé Toll House Café by Chip announced today the return of Scott McIntosh as Vice President of Franchise Development.
McIntosh, who led the franchise team from 2006-2010, returns after burnishing his franchising skills with several brands owned by Dallas-based Brix Holdings. He began as Director of Franchise Development for Souper Salad, and later was promoted to the same role overseeing all of Brix Holdings’ concepts, which include Red Mango, Smoothie Factory, Red Brick Pizza, Greenz and Souper Salad.
“I always kept up with Nestlé Toll House Café after I left,” said McIntosh. “I’ve seen real successes here and the system I helped build is very close to my heart. It has matured over the years, which makes it especially rewarding to see the fruits of our labor now in place.”
McIntosh picks up where he left off in 2010 by expanding on the chain’s award-winning programs, which have attracted passionate and dedicated operators and employees since its first café opened at the turn of the century.
“Now that the economy has rebounded, I’m eager to get that white-hot franchise blitz going again,” continued McIntosh. “My goal is to double our units just as we did when I was here five years ago.”
In addition to being an integral part of putting many of Nestlé Toll House Café’s current programs in place, McIntosh’s other notable achievements include the introduction of a café resale program for franchise partners and the company’s launch into the international market.
The premium dessert destination concept is built around the world’s most powerful food brand – Nestlé. Along with its universally loved Nestlé Toll House cookies and cookie cakes, the chain serves brownies, muffins, smoothies, ice creams, cold drinks and Nescafé Milano coffee. The cafés are also a great lunch option thanks to their savory, made-to-order crepes. Other delicious meal options include salads, wraps and Panini sandwiches.
“We couldn’t be more excited to welcome Scott back to the organization. His dedication to teamwork and past successes with our brand are just two of the many reasons we jumped at the idea of reuniting,” said Ziad Dalal, founder and president of Nestlé Toll House Café. “Our positioning as No. 1 in Category by Entrepreneur’s Franchise 500 both in 2009 and 2010 is, in large part, due to the efforts of Scott and his team. I can’t think of a sweeter way to begin 2015 than with Scott heading up our franchise initiatives.”
McIntosh said he is looking forward to reconnecting with many familiar franchise partners around the world, as well as meeting new ones.
“It’s just my first day, but it feels great to be back,” said McIntosh. “My goal from the beginning was to transform our bakeries into full-fledged cafés, and that is happening. All we need now are more franchise partners as dedicated to providing warm and friendly customer service as we are; and I know they’re out there!”
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé brands. Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises more than 140 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. Nestlé Toll House Café by Chip has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years through 2014.
For more information please visit www.nestlecafe.com.
