RMH Franchise Corporation has selected Texas-based Restaurant Development and Building Company, Building421, Inc. to design and construct its most recent Applebee’s location in Weslaco, Texas. The franchise group currently operates more than 40 Applebee’s locations nationwide.
Weslaco will be the second city in the United States to have the latest and greatest Applebee’s prototype design featuring bold colors, a sleek stone face and more modern aesthetic. There will be significant upgrades to the restaurant interior as well, including the installation of 14 flat-screen televisions, a must for the football-loving South Texas city.
“The new prototype brings together elements of the traditional Applebee’s design while reinventing the model for a more fresh and contemporary feel. We are closely working with both RMH and Applebee’s International to ensure the Weslaco location is a standout for the national dining chain,” said Kevin Morris, Director of Development for Building421, Inc.
Despite the changes to its look, the Weslaco Applebee’s will feature the traditional core values of the casual dining brand with a focus on providing patrons a family-friendly environment, moderately priced, high-quality food and comfortable atmosphere to enjoy a meal out.
Located only minutes from Bobby Lackey Stadium, home of the Weslaco Panthers and Wildcats, the restaurant slated to open in late December 2013, will reflect the local neighborhood with décor and memorabilia highlighting the town’s landmarks, events and athletic teams.
“Everyone is excited and hopeful,” said Applebee’s Strategy and Market Planning Analyst, Andrea Gladson.
The Weslaco Applebee’s, located on the Southwest corner of Expressway 83 and Westgate, will break ground with an official ceremony in September.
Building421, Inc. is a leader in providing value-added, turnkey development and building services for national restaurant companies. Based in Rockwall, TX, Building421 has nearly two decades of experience in restaurant construction and has successfully designed and built over 125 restaurants and properties. For more information about Building421, Inc., please visit www.building421.com. Customers can also connect with Building421 at facebook.com/building421inc or on Twitter @building421.
Applebee’s (www.applebees.com) is the world’s largest casual dining chain, with approximately 2,000 locations in 49 states, 15 countries and one U.S. territory. Based in Kansas City, Mo., Applebee’s takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee’s Neighborhood Grill & Bar® is a DineEquity, Inc. (NYSE: DIN) brand, and is franchised and operated by Applebee’s Services, Inc. and its affiliates.
RMH Franchise Corporation (www.rmhfranchise.com) is committed to becoming one of the largest franchisees in the Applebee’s system. RMH operates more than 40 Applebee’s locations in Alabama, Florida, Kansas, Mississippi, Missouri, Nebraska, Oklahoma, Texas and Wyoming. The RMH Franchise Corporation Support Center Offices are headquartered in Lincoln, Nebraska.
Contact:
Amy Reese
Vice President of Client Relations, Director of Marketing
amy.reese@building421.com
(972)265-3176
