Carolyn Miller, Founder of the National Franchise Institute, tops two Amazon best-seller lists with the release of her new book titled, “Brick & Mortar Franchise Success: Know The Costs or Pay The Price.”
“No one sets out to lose money in business, yet all too often that is exactly what happens, especially when it comes to building new locations and even more so when it comes to the complexities of building new restaurant locations,” says Carolyn Miller, founder of the National Franchise Institute. “When something as simple as a single timing mistake can easily cost $30,000 or more, the end result can be devastating – and, unfortunately, sometimes fatal.”
Failure is not an option – until it happens! Then what? The purpose of the book is to take the guesswork out of the entire development process so franchisees and independent restaurateurs know exactly what it takes to get new locations open in the least amount of time, for the best overall price and, more important than anything else, without making costly mistakes in the process.
With a Foreword by Rick Grossmann and Michael J. Katz, Esq., authors of Entrepreneur Magazine’s Franchise Bible, “Brick & Mortar Franchise Success” provides roadmaps through the build-out process from calculating a realistic timeline for the project, hiring of the right general contractor, architect and attorney, through the physical reality of the construction process and getting the doors open for business.
“Carolyn Miller’s no-nonsense approach to site intelligence and construction management reveals specific strategies that have saved hundreds of franchisees millions of dollars,” said Katz. Grossmann added, “Many new franchise buyers learn the hard (and expensive) way that setting up a new brick and mortar business is challenging and confusing. The average franchise buyer is in unfamiliar territory and historically many make costly mistakes, which can be the downfall of their business.”
Miller dedicated her book to all the brave entrepreneurs who join the franchise ranks with dreams of opening a successful location.
“Brick & Mortar Franchise Success: Know The Costs or Pay The Price” can be purchased as Kindle or paperback on Amazon
Carolyn Miller began her franchise career in 1984 at McDonald’s headquarters in Oak Brook, Illinois where she worked for more than 14 years. During six of those years, Carolyn orchestrated the development efforts of 40 McDonald’s regions in opening close to 1,000 “McDonald’s in Wal-Mart” locations in the U.S. and Canada.
In 1998, when McDonald’s infused capital into Chipotle Mexican Grill, Carolyn moved to Denver and helped create the real estate infrastructure for Chipotle’s national expansion. Over the years, Carolyn has also worked in Corporate and on the franchise side of Red Robin, CiCi’s Pizza, and Carl’s Jr./Hardee’s.
Carolyn founded the National Franchise Institute in 2015.
Amazon Link: https://www.amazon.com/Brick-Mortar-Franchise-Success-Costs-ebook/dp/B01N3CP6AY
