Dip-able, Portable, Crave-able Fried Chicken Makes Debut December 25th
Beginning Monday, December 25th, Church’s Chicken will introduce its all-new Chicken MegaBites, delivering all of the home-style taste of their signature hand-battered and breaded chicken in a fun and convenient new size. Perfectly portable and dip-able, Chicken MegaBites are ‘just right’ sized pieces of hand-battered and breaded, all-white-meat boneless chicken, fried up to a golden crisp and served with new Killer Bee spicy honey dipping sauce. Perfect for eating on the go, sharing with others, or simply enjoying one delicious bite after another, Chicken MegaBites are also ‘just right’ for the peak of Bowl and Playoff season!
“Our new Chicken MegaBites offer the best of both worlds,” said Jennifer Chasteen, Vice President of Brand Strategy and Activation for Church’s. “All the features of our signature chicken that consumers have loved for the past 65 years, in a great new hand-held form for dipping.”
Chicken MegaBites are Church’s latest innovation in taste and value, with a meal featuring eight Chicken MegaBites, plus guest choice of two sides, and a scratch-made Honey-Butter Biscuit for just $5. Delicious options for customizing the meal include corn on the cob, baked macaroni and cheese, fried okra, coleslaw, or another portable favorite – French Fries.
“We’re continuing to offer guests the quality choices that they want at an unbeatable value,” Chasteen explained. “Our new Chicken MegaBites provide for a delicious and abundant meal offering for a ‘just right’ $5 price point. And for those who don’t mind sharing, we’ll also feature a ‘tailgate-approved’ 20pc Chicken MegaBites serving for $10.”
New Chicken MegaBites will be available at all participating Church’s Chicken restaurants nationwide, while supplies last, starting Monday, December 25, 2017.
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s (along with its sister brand Texas Chicken outside the Americas) has more than 1,600 locations in 27 countries and international territories and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church’s on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.
