As one of the fastest growing restaurant chains in the country, Nick the Greek has focused on supply chain efficiency
One of the fastest growing restaurant franchises in the country, Nick the Greek, has selected PASMO America’s soft serve machines for their future Nick the Greek locations. PASMO’s soft serve machines were selected for their quiet operation, reliability, energy efficiency, and ease of use.
Nick the Greek was founded in 2014 by three Greek cousins all named Nick and began franchising in 2019. The concept has more than doubled the number of units in the past three years and expects to reach 150 units by 2025. Currently, there are 60 units with another 20 expected to open by the end of the year.
The Greek founders of Nick the Greek wanted to share their love of Greek food with others. The menu includes beef, chicken, pork, falafel, and veggies served in pitas, plates, salads, and bowls. For dessert, they serve Greek frozen yogurt and baklava.
In December 2022, the founders sold controlling interest of Nick the Greek to a strategic investor, Anil Yadav’s YTG Enterprises. Yadav is the owner-operator of nearly 600 restaurants nationwide, including Taco Cabana, Jack in the Box, Denny’s, and TGI Fridays. It’s expected that Yadav’s experience, connections, and expertise will allow for even faster growth for the brand.
According to the Chief Operations Officer of Nick the Greek, Komiel Mohsenzadegan, Nick the Greek has fueled its growth by keeping operations simple, efficient, and scalable. Development costs are a modest $400,000 to $600,000 with system average unit volumes of $1,500,000 and rising. The switch to PASMO America soft serve machines helps in several ways, including ease of use, reliability, efficiency, and competitive pricing. A PASMO counter-top soft serve freezer is priced at 30-50% less than the current vendor depending on model and configuration. Nick the Greek also selected Sweet Chills Rainbow’s End to provide the Greek yogurt mix.
“PASMO machines allow Nick the Greek locations to provide efficient service to customers. The increased machine efficiency allows our restaurants to increase froyo production against our previous machines,” said Komiel Mohsenzadegan. “PASMO has been a reliable partner and has reduced machine down time by 65%. The self-agitating feature of PASMO machines preserves product, improves the dispensed product, and reduces labor time.”
“PASMO is honored to support Nick the Greek’s growth by making it as easy as possible to get new soft serve machines to Nick the Greek locations. Our soft serve machines were built with efficiency in mind and they’re easy to install, use, and maintain,” said George Dunlap, Director of Sales of PASMO America. “Our partners and customers know that PASMO machines are reliable and provide superior results.”
As for selecting Sweet Chills’ Rainbow’s End soft serve Greek yogurt mix, Mohsenzadegan adds, “Sweet Chills product has provided us with a competitive advantage in flavor profile against competitors while maintaining cost efficiencies and ease of use.”
Selecting the right vendors has helped Nick the Greek create a repeatable, consistent experience for guests. Smart supply chain choices have allowed Nick the Greek to grow units 200% over the last 18 months.
PASMO America has been providing foodservice solutions to North America since 2014. Known for innovative, high quality, affordably priced soft serve machines that are exceptionally quiet and energy efficient, PASMO America’s portfolio of products also include frozen beverage machines, whipped cream machines, and soft serve robotic vending machines. Find out why chains with over 400 locations have chosen PASMO. PASMO America has offices and warehouses in California and Colorado. For more information, visit https://www.pasmousa.com.
Rainbow’s End has been providing the best in quality along with the greatest tasting frozen yogurt for the past twenty years. We are proud to introduce our two lines of frozen yogurt to the Rainbow’s End family: All Natural Bliss and WOW Factor! All our new flavors are made with Real California Milk and contain no added growth hormones and no high fructose corn syrup. They also contain all of the added benefits of real frozen yogurt; Live and Active Cultures. However, the most important thing is our flavors TASTE GREAT and will keep your customer coming back over and over again! For more information, visit https://www.myrainbowsend.com.
Founded in 2014 by three cousins – Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts over 60 locations throughout California, Arizona, Nevada, Texas, and Kansas, with dozens more in the works across the Western United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit www.nickthegreek.com.
Anil Yadav is the largest franchisee of Jack in the Box, the largest domestic franchisee of TGI Fridays, and holds a significant ownership stake in the global TGI Fridays franchisor. He is one of the largest franchisees of Denny’s and the owner of the popular Texas-based Tex-Mex chain, Taco Cabana.
