After conducting a national search for a new marketing agency, O’Charley’s has decided to partner with BOHAN Advertising to support its marketing initiatives.
“When we relocated our headquarters to Nashville we found a city with a deep and talented pool of individuals, companies and organizations that have since played an instrumental role in our efforts to revitalize O’Charley’s,” said Hazem Ouf, president and CEO of American Blue Ribbon Holdings. “It is gratifying to see our assessment of Nashville confirmed as BOHAN Advertising stands out above many advertising agencies across the U.S..”
O’Charley’s, which now operates 213 restaurants in 20 states across the Southeast and Midwest, was acquired by American Blue Ribbon Holdings in the spring of 2012. The acquisition prompted Denver-based American Blue Ribbon Holdings to relocate its headquarters to O’Charley’s hometown of Nashville, TN. Soon after, the company introduced a revitalization program for the O’Charley’s brand which included a refurbished image package, new logo and new menu options.
“We are pleased that after a national search for a new strategic partner, we’ve found the right fit here in Nashville in BOHAN Advertising,” said David Ellis, vice president of marketing for O’Charley’s. “We’re delighted to invest in local talent that understands our past, present and future, and will help us tell that story across all our restaurants and markets.”
“The vision, values and culture that Hazem Ouf and his management team brought to the table at O’Charley’s are well aligned with ours at BOHAN — passion, optimism, excellence and discipline, all in a highly collaborative environment,” said Kerry Graham, vice chairman and CEO of BOHAN Advertising. “We look forward to working with the O’Charley’s team to achieve their strategic objectives.”
For more information on O’Charley’s and its locations visit http://www.ocharleys.com.
O’Charley’s was born in Nashville, Tennessee and has been a quintessential American Restaurant with Southern roots since its beginning in Nashville over 40 years ago. Famous for its unsliceably soft rolls, Prime Rib on the weekend, Sunday Brunch and fresh baked pie, O’Charley’s operates 213 restaurants in 20 states in the Southeast and Midwest, including 207 company-owned and operated O’Charley’s restaurants and six restaurants operated by franchises and joint venture partners.
BOHAN Advertising, established in 1990 and based in Nashville, Tenn., is a full-service advertising and marketing agency. It has major clients in tourism/hospitality, healthcare, retail and consumer goods. Agency information is online at BohanIdeas.com.
American Blue Ribbon Holdings (ABRH) is a diversified restaurant company that operates or franchises more than 630 company and franchise restaurants in 43 states. ABRH brands include O’Charley’s, Ninety Nine Restaurants, Max & Erma’s, Village Inn, Bakers Square and Legendary Baking. ABRH is a majority-owned subsidiary of Fidelity National Financial, Inc. (NYSE: FNF). For more information on American Blue Ribbon Holdings, please visit http://www.abrholdings.com.
