By stocking OGI restaurants and bars have a cold coffee platform to effortlessly craft any drink, from ice cream lattes to espresso martinis, allowing them to innovate beyond their standard offerings. We already have around 50 coffee recipes that we will push out.
OGI Coffee announced that its innovative single-serve coffee concentrate served in novel mini cans will be available for Food Service in Q1 2025. By stocking OGI restaurants and bars have a cold coffee platform to craft any drink, from ice cream lattes to espresso martinis, allowing them to innovate beyond their standard offerings.
Each mini is topped with nitrogen to preserve more of the delicate and nuanced flavors and aromas of the brew. Compact and easy to use, OGI’s system gives customers what they crave in seconds, economically, and reduces the strain on the environment of shipping heavy canned or bottled water around the world for single use beverages.
Invented by beverage industry veteran Brian Direen, OGI solves a cluster of problems. Restaurants, bars, and takeaway shops can now create their own unique menu around an effortlessly creative blend of craft coffee and cocktails to suit any time day or night. Creating sophisticated drinks for young, educated, lifestyle consumers who are increasingly trading up to more personalized, better-for-you experiences. All without the cost, complications and time wasted with brewing equipment. The Minis themselves solve the environmental problem associated with “pods” by being recycled along with any plastic—not just specialized facilities.
Brian Direen, CEO of OGI Coffee, said, “Fueled by frustration of not having access to good coffee throughout the day – without messing around with brewing equipment or having to head out to the local cafe, our team worked with coffee farmers, brewing experts and packaging innovators to create a coffee-lovers-coffee that’s both highly versatile and instantly available. Next we realized how much Food Service operators can benefit in the same way.”
New Zealand-based Direen has led beverage industry efforts for decades to create new delivery methods that reduce the enormous environmental burden of shipping liquid around the globe, including the commercialization of functional straws at Unistraw which have delivered flavor and nutrition to millions of beverages and the founding and development of several successful food and beverage brands that place health and the environment first.
OGI Coffee is a division of Possibl Inc., which values authenticity and helpfulness and is mapping out a game plan to actively engage and build a global community of part-owners of OGI, giving people the power to define what the future will be. To kick this mission into play Possibl has opened up an equity crowdfunding campaign giving coffee lovers the opportunity to become shareholders and participate in what the company sees as the most dynamic growth phase in the history of coffee. Check out the investment opportunity at PicMil Crowdfunding.
For more information contact owen@thoughtgangmedia.com
