Sister brands select agency based on track record of creativity, energy and media expertise
Original ChopShop and bellagreen American Bistro announced today the engagement of Champion Management Group LLC as the brands’ Public Relations Agency of Record.
Champion’s scope of work includes each brand’s public relations, local restaurant marketing and media buying. The agency recently helped open Original ChopShop’s third Dallas-Fort Worth restaurant in Park Cities and managed local outreach for the opening of bellagreen’s second DFW restaurant at The Shops at Legacy on Dec. 14.
“Both of our brands are expanding rapidly, so we are excited to partner with a best-in-class PR agency to help us achieve our goals,” said Jason Morgan, CEO of bellagreen and Original ChopShop. “Champion is stacked with a tremendous team that has already done exceptional work on our account. We are looking forward to great things to come in the months and years ahead.”
Founded in 2002 by veteran marketing executive Ladd Biro, the agency has experienced exponential growth since late-2011 when Biro partnered with entrepreneur Eric Spiritas, a business development pro. Dallas-based Champion now ranks among the nation’s largest PR agencies in the foodservice space, representing such blue-chip national brands as Fazoli’s, Garbanzo Mediterranean Fresh, Main Event Entertainment, Nestle Toll House Café, Pei Wei, Raising Cane’s Chicken Fingers, RAVE Restaurant Group and Taco John’s. The agency’s clientele spans a wide array of industries including high tech, event production, sports and entertainment and not-for-profits.
“It didn’t take us long to figure out that bellagreen and Original ChopShop are incredible concepts with massive growth potential,” said Spiritas. “We are thrilled that Jason selected Champion to be a part of the team that will take both brands to the next level, and far beyond.”
Founded in Old Town Scottsdale, Ariz. in 2013, Original ChopShop currently has 10 locations in Phoenix and North Texas and is continuing its expansion. Original ChopShop is a warm, welcoming neighborhood eatery full of energetic people crafting “Just Feel Good Food” from whole ingredients. The menu includes delicious options for Every/Body with a wide selection of salads, warm protein bowls, sandwiches, fresh juice, Superfruit bowls, protein shakes and breakfast items. These fast-paced, nutritious meals are freshly prepared and made-to-order using real fruits and vegetables that are chopped in-shop daily. For more information, please visit originalchopshop.com?or follow us on Facebook, Instagram and Twitter and hashtag #JustFeelGoodFood.
bellagreen is a fast-casual American bistro that serves chef-inspired dishes made in a scratch kitchen with the freshest, finest ingredients. The menu consists of a variety of scratch-made appetizers, soups, salads, sandwiches, burgers, pizzas, pastas, kids items and desserts. bellagreen is passionate about accommodating the dietary needs of every guest. This includes limitations due to allergies to gluten, soy, egg, dairy and nuts, as well as diet choices such as vegetarian and vegan. With six locations in Houston, two in DFW and another opening soon in Plano, bellagreen is committed to creating natural, beautiful food while using sustainable restaurant operations to make life and Earth more beautiful with every meal. To learn more, please visit bellagreen.com or follow the brand on Facebook, Instagram and Twitter with handle @eatbellagreen.
For more information on Champion, including a complete list of clients, visit championmgt.com.
