P.F. Chang’s is ringing in the Year of the Dragon with a special gift for guests. In honor of the 15-day Chinese celebration, guests who visit any P.F. Chang’s in the United States from January 23 through February 6, 2012 will receive a red envelope containing an unknown reward. On the guests’ next visit, a P.F. Chang’s manager or server will open the envelope and reveal its contents.* The secret offer could be a discount on the meal (10%-50%), a free appetizer or dessert and must be redeemed by March 4, 2012. Red envelopes are a traditional Chinese gift of the New Year and the red color symbolizes good luck while warding off evil spirits.
To honor the occasion, P.F. Chang’s has partnered with Tsingtao Lager, China’s #1 beer, to create a specialty cocktail. The limited edition Dragon Punch features Tsingtao, Skyy Infusions Dragon Fruit Vodka and is mixed with Sriracha for a balance of sweet and spice.
“We are excited to celebrate the Chinese New Year with great Chinese cuisine in our restaurants and share this festive occasion with our guests,” said Lane Cardwell, President of the P.F. Chang’s concept. “We look forward to rewarding our diners with a special offer that honors the spirit of the holiday.”
The red envelope promotion extends beyond the restaurants with a Facebook application launching on January 23. Fans of P.F. Chang’s can open a virtual red envelope through February 13 and enjoy a fortune, a coupon for a P.F. Chang’s Home Menu frozen meal and t-shirt, or a $25 P.F. Chang’s restaurant gift card.
For more information on Chinese New Year at P.F. Chang’s, please visit: www.pfchangs.com/dragon and www.facebook/pfchangs.
*Envelopes may be redeemed through March 4, 2012
P.F. Chang’s China Bistro, Inc. (NASDAQ:PFCB) owns and operates two restaurant concepts in the Asian niche. P.F. Chang’s China Bistro features a blend of high-quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility. In addition, the Company has extended the P.F. Chang’s brand to international markets and retail products both of which are operated under licensing agreements. For more information on P.F. Chang’s, please visit the website at www.pfchangs.com.
