New loyalty program enhances customer experience at more than 300 locations in 15 states
Penn Station East Coast Subs, the fast-casual restaurant known for its grilled, made-to-order sub sandwiches, hand-squeezed lemonade and fresh-cut fries, recently unveiled its all-new mobile app, complete with an integrated loyalty program. The app offers users several convenient features, like earning and redeeming rewards, call-ahead ordering, friend referrals, store locator, menu and access to Penn Station’s popular interactive seasonal games.
Designed and built by Relevant Mobile, a trailblazer in developing customized mobile apps and mobile-centric data-capturing solutions exclusively for the restaurant industry, the new app provides Penn Station with an invaluable tool for engaging with and providing long-term value to its customers.
“We wanted our app to be user-friendly and incorporate some of the things we’re best known for, like our online games,” said Penn Station president Craig Dunaway. “It’s a great vehicle to launch our loyalty program, and we couldn’t be more pleased with the outstanding work done by the folks at Relevant Mobile.”
Customers may register for Penn Station’s new loyalty program by downloading the app and inputting their email address. The app stores a barcode attached to each customer’s loyalty account, which customers will scan at the register when they are ready to pay.
Customers receive a free 6-inch sandwich when they join the program. Then, for every dollar spent, they earn loyalty credit on a customized meter. As customers earn more loyalty credit, they receive more rewards. Along the way, they will earn their choice of one of Penn Station’s signature items: an order of fresh-cut fries, fresh-squeezed lemonade or a chocolate chunk cookie. When a customer has filled their meter up, they will receive another free 6-inch sandwich. Users will also receive push notification campaigns and alerts when they are eligible for a reward.
The app, which is available on iOS and Android, also includes location information, so customers can easily find the closest restaurant. It allows them to refer a friend via social media to receive a reward and give their friend a free sandwich when they download the app. The app will also integrate with Penn Station’s seasonal online games. Users will be able to play the games on their phones and win different offers.
“The Penn Station team understands the importance of fostering a fun and friendly relationship with their customers, and we were able to build that feel into the app,” Dazhi Chen, Founder at Relevant Mobile. “With this technology, Penn Station can also communicate with their customers through push messaging, email messaging and in their restaurants via a forward-thinking, user-friendly solution. We look forward to continuing to build new features into their app, including online ordering and mobile payment, to enhance the user experience even further over time.”
To download the Penn Station app for iOS, click https://itunes.apple.com/us/app/penn-station-subs/id1057700541?mt=8.
To download the Penn Station app for Android, click https://play.google.com/store/apps/details?id=com.ak.app.pennstation&hl=en
Relevant Mobile is a trailblazer in developing customized mobile apps and mobile-centric data-capturing solutions. Focused exclusively on the restaurant industry, Relevant offers a holistic technology platform including loyalty, guest feedback and resolution, ordering, mobile payment, and gift card solutions and much more to help brands better understand and engage with their customers. Relevant Mobile works as a collaborative partner to create a customer experience authentic to its clients’ brands. The result is a customized, white-labeled app with features that make sense for each client’s specific customers.
Want a mobile app your customers will use? Start by getting Relevant.
Founded in Cincinnati, Ohio in 1985, Penn Station serves a variety of grilled and cold deli sandwiches made to order with high-quality ingredients on freshly baked bread. The menu also includes hand-cut fries, hand-squeezed lemonade made throughout the day and chocolate chunk cookies baked in the restaurant. Penn Station was named the best sandwich chain in the Nation’s Restaurant News 2015 Consumer Picks survey. Penn Station has more than 300 locations in 15 states. All but one location is franchised, and Penn Station has a better-than 99.9 percent success rate with only two store closings over the last 30 years. As a franchisor, Penn Station is known for its outstanding profitability and return on investment. For more information, visit penn-station.com.
