With strong momentum building in 2024, the fondue franchise is positioned to explode. A deal in Reno, NV, signed by Dr. Bruce and Landess Witmer, is the most recent addition to the brand’s growth trajectory.
Melting Pot, the 92-unit fondue franchise that has built a brand around providing a one-of-a-kind experiential dining atmosphere, has signed a franchise agreement in Reno, NV.
After over a decade spent “long-distance commuting” to Melting Pot in Sacramento after the location in Reno, Nevada, closed, Bruce and Landess Witmer have signed an agreement to revive the brand’s presence in their community.
The Witmers have long enjoyed family celebrations at Melting Pot and gathered for fondue during their family ski trips; now, they’re excited to bring that same experience to their community.
“It was in the early 2000s when Melting Pot left Nevada. We had previously had family dinners there and really enjoyed it. Since it closed, we would go to Sacramento to eat at Melting Pot. We were long-distance commuters for our celebrations!” said Bruce. “We’re excited to reintroduce the Reno community to the incredible experience and quality that Melting Pot has to offer.”
The Reno signing marks a significant milestone for the brand, as Melting Pot makes its re-entry into the state of Nevada.
“After years of strong unit-level growth, we are focused on revitalizing the brand nationwide, bringing Melting Pot restaurants to new communities and reviving and expanding our presence in others,” explained Bob Johnston, CEO of The Melting Pot. “Bruce and Landess are a strong addition to our network, and we look forward to seeing the positive impact they will have on the Reno community.”
A key driver of the brand’s growth in recent years has been the Melting Pot Evolution effort, a process through which the brand is redesigning, remodeling and hosting grand reopenings of every restaurant throughout the system. By leveraging a more welcoming floor plan and incorporating warm, playful elements like candles and fireplaces, the brand is modernizing its image while maintaining a strong, recognizable theme.
After a strong 2023, with over 20% of restaurants reopening after a push to remodel, Melting Pot has continued to support growth in the system; the brand is on track to see a total of 37 remodeled reopenings this year alone. The new Reno location, along with all new developments, will also embrace this new prototype.
“When we started to undertake the remodel, we had a pretty wide variety of designs. The brand is a legacy brand, and some of our stores have not been updated since they opened in the early ‘80s,” explained Deborah Ramos, senior design manager at Front Burner Brands. “All of the stores were well-maintained, but the system felt a bit disjointed. We’re calling this remodeling effort Melting Pot Evolution because it’s reflective of how our system is growing and changing to better serve our franchisees and guests.”
Observations of how the brand has continued to grow and evolve while maintaining its unique position in the market have been attractive to new franchise owners, encouraging them to join a brand that they feel will continue to offer a unique value proposition to both local owners and their guests.
Looking to the remainder of the year, Johnston is hopeful. This year, Melting Pot aims to develop its presence in key states including Tennessee, Alabama, South Carolina, Texas and Kentucky by awarding nine new franchises in key markets and opening another four.
Founded in 1975, Melting Pot has offered a unique fondue dining experience for more than 45 years. As the premier fondue restaurant franchise, Melting Pot has 92 restaurants in 31 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Florida. For more information, visit MeltingPot.com. To learn more about franchise opportunities with Melting Pot, please visit MeltingPotFranchise.com.
Headquartered in Tampa, Front Burner is the restaurant management company for Melting Pot Restaurants, Inc., and the new casual whimsical dining concept Melting Pot Social! Melting Pot currently has 92 restaurants in 31 U.S. states and Canada. Melting Pot Social opened its first location in July 2021 in Asheville, NC. For more information, visit FrontBurnerBrands.com.
