The award-winning, Latin-inspired burger concept brings its bold flavors to the Houston area with a grand opening celebration June 23
PINCHO – a Miami-based burger and kebab concept – has made its name as a go-to dining destination with 10 locations across South Florida. This summer, it’s bringing its bold, Latin-inspired take on American classics to the Lone Star State – with Cypress being the first of six locations coming to the Houston area.
The award-winning brand is set to open its doors in Cypress on June 23 at 8828 Barker Cypress Road, Ste. 80. To celebrate the grand opening, it will be offering free PINCHO Burgers to the first 100 people in line.
“PINCHO was born in Miami – and is now proud to be in Texas!” said PINCHO founder Otto Othman. “We have a unique menu. It’s foods you know, with flavors you’ve never experienced before. When we made the plan to expand across the country, Texas was at the top of our list.”
Famous for its mouthwatering burgers, kebabs (aka pinchos), fried cheese, and bowls, PINCHO quickly went from an insiders’ secret obsession to a popular local hot spot. It won the hearts and taste buds of families, foodies, and industry pros – and has won accolades every year of its 13-year history. It was honored as the first Miami brand to ever win Burger Bash at the South Beach Wine and Food Festival, competing against brands all over the country. It’s also a five-time winner of Fast Casual’s Top 100 Movers and Shakers.
This new location features PINCHO’s 2.0 design, with a kitchen built for efficiency and high-volume. From neon signs to colorful murals, painted by local Miami artists, every inch of PINCHO is a vibe – and the walls are as bright and beautiful as its food.
PINCHO also looks forward to investing in the Houston community with give-back campaigns and local vendors. For their buns, they will partner with well-known Houston bakery Bread Man Baking Co. to power up their award-winning burgers.
“PINCHO has created one of the most memorable brands, introducing some of the most unique flavors. I knew the rest of the country needed to get a taste of Miami and what Otto had created once we partnered,” said Andrew Smith, managing partner and co-founder of Savory Fund, which invested in PINCHO in 2021. “We can’t wait for the community to experience what sets PINCHO apart from other concepts. And here’s a pro tip – add a Queso Frito to your burger. It’s mind-bending.”
For more information, visit www.PINCHO.com and follow them on Instagram.
PINCHO is something uniquely Miami and — like the city of its birth — beautifully international. Founded by Otto Othman, Nedal Ahmad, and Nizar Ahmad in 2010, PINCHO was inspired by Otto’s mother’s famous kebabs (aka pinchos) and a Latin take on the classic American burger. Serving a gorgeous feast of fast, flavorful fusion, PINCHO quickly expanded to 10 popular locations throughout Florida. The beloved brand has attracted families and foodies alike from all over the U.S. After an investment from Savory Fund in 2021, PINCHO is now expanding to new horizons across the country — starting with Houston, Texas in 2023. To learn more, visit PINCHO.com.
Savory Fund is an innovative private equity firm that combines over $700 million in assets under management with a growth playbook and expertise that has been developed over 15 years of operating in the restaurant industry. Savory partners with high-potential, profitable, emerging restaurant brands, to deliver financial capital, industry expertise, growth and revenue opportunities, profitability enhancements and new location development. The Savory team contributes directly to all aspects of growth and replication by using a proven playbook and methodology. Founder involvement in the expansion of a brand is a central theme of the Savory approach as founders carry the tribal knowledge around the uniqueness that has energized early success and is essential to future growth. The Savory Fund has invested in 10 brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, The Crack Shack, Mo’ Bettahs Hawaiian Style Food, 86 Repairs, Saigon Hustle, Hash Kitchen, and The Sicilian Butcher. For more information, visit SavoryFund.com.
