“Big Colony” debuts industry-leading tech platforms already supporting nearly 10,000 restaurants
Industry insiders know that Plein Air has quietly become one of the fastest-growing marketing consultancies in the business. Now, the agency that has built a thriving business centered around solving the problems and realizing the opportunities specific to the restaurant industry is expanding once again. Growing from a foundation of creativity and focus, Plein Air unveiled today its new affiliate, “Big Colony.”
Big Colony, a new mobile app & website platform, will continue to build on their industry leading tech foundation through ongoing innovation and feature development that gives clients more flexibility and scalability. The new division was a natural evolution for the organization that prizes speed, efficiency, and a connection to the business. Big Colony brings the ability to build, iterate, and scale to brands of all segments and sizes, including pizza, ice cream & snacks, QSR, fast-casual, casual, virtual, and multi-brand, while enabling a custom-like brand expression and features at investment levels in the range of existing white label offerings.
“Plein Air was founded by restaurant people for restaurant people, and our passions are around finding new and better ways to make the brands we work with stronger, smarter and more relevant every day,” said Jason Abelkop, Co-CEO of Plein Air. “Big Colony represents a way to harness the power of this big, sometimes complex, constantly growing Martech environment for the benefit of our partners.”
Ongoing innovation and platform feature development are at the heart of the Big Colony offering. By providing a highly-customizable approach to templated tool development, Big Colony aims to give every brand the digital infrastructure it needs, while continuing to promote the core of the brand’s look, personality and message.
“Great restaurant tech starts with a great user experience that enables commerce. Being commerce-forward is right for customers and right for creating profitable returns” added Paul McEnany, Plein Air’s other Co-CEO. “At the end of the day, results are what matter and we have a history of thriving in metrics-driven, results-oriented environments.”
And, according to Abelkop, Big Colony platforms are already helping partners win across the industry, “We are already supporting nearly 10,000 restaurants with Big Colony,” he said. “And we’ve really only scratched the surface of the broad-based impact we can make in supporting the restaurant industry in creating better, more accessible digital experiences.”
Plein Air is a marketing, technology and data consultancy that helps restaurant brands unleash creativity, improve perceptions and create agility to power profitable growth. The Plein Air team is comprised of around 80 teammates spread across 22 states. The organization, founded as a remote organization in 2016, is comprised significantly of teammates who have worked on restaurant clients and restaurant brand-side teammates who’ve occupied seats from Coordinator to C-suite across the restaurant industry. Plein Air supports brands in all segments of the industry including Bojangles, True Food Kitchen, Freddy’s Frozen Custard & Steakburgers, Main Event, Tropical Smoothie Cafe, and Jim ‘N Nick’s. For more information, please visit: www.itspleinair.com.
Big Colony is a marketing technology company that helps restaurant brands create commerce-forward app and site brand expressions with which guests want to engage. Our industry-leading marketing technology platforms enable a rich set of features, a broad array of already-built integrations and speed to market that we say is “at the speed of restaurant.” Big Colony supports brands in all segments of the industry including Cold Stone Creamery, MrBeast Burger, Razzoo’s Cajun Cafe and Goop Kitchen. For more information, please visit: www.itsbigcolony.com.
