Rich Products (Rich’s) is expanding its menu for quick-service restaurant operators by adding two trend-forward products to its Authentically Italian Portfolio: Gluten Free Cauliflower Pinsa and a Roman Style Pizza Dough Ball. Crafted for operators looking to offer premium options – including plant-based – these new Italian delicacies are ideal for everyday menus, limited-time offers, and seasonal recipes. They join Rich’s Authentically Italian Portfolio, introduced earlier this year, which allows operators and retailers to satisfy consumer demand for Italian-inspired artisanal pizzas delivered in easy- to-execute formats.
According to Technomic’s Pizza Industry Report (Nov. 2023), more than 70% of pizza operators agree that they are experimenting more with globally inspired pizzas and pizza ingredients than they were two years ago. The Gen Z and Millennial demographics have the highest pizza order frequency and the strongest demand for artisan and Italian formats of pizza, per the Datassential SNAP Keynote Pizza 2024.
The new Gluten Free Cauliflower Pinsa will satisfy consumers seeking plant-based menu items. Gluten-free pies are now found on 13.6% of pizza menus, from local pizzerias to quick- service and fast food restaurants, catering to both gluten- intolerant and health-minded individuals (Technomic 2023).
“Our new Gluten Free Cauliflower Pinsa delivers a flavorful, fun, and fancy pizza experience that a wide range of consumers can enjoy,” says Alyssa Barrett, Senior Customer Marketing Manager, Rich Products. “These new options in the Rich’s Authentically Italian Portfolio help operators with limited labor satisfy consumers seeking artisanal Italian foods.”
Rich’s Gluten Free Cauliflower Pinsa is meticulously crafted using a blend of rice and buckwheat flour, and cauliflower. It is handcrafted by Rich’s using premium ingredients and a unique fermentation process, resulting in a soft, airy interior and a delightful crunch on the outside. Ideal for busy operators looking to elevate their menus, this 7.5-ounce parbaked Pinsa transitions effortlessly from freezer to oven to plate in just minutes. Simply top, bake, and serve. Each case includes 24 Pinsas.
Rich’s Roman Style Pizza Dough Balls were carefully developed to create an authentic Roman Style Pizza, one of the “great classics” of Italian street food. The uniquely formulated high-hydration dough is made with double zero ‘00’ style high-gluten flour. It is typically baked in a rectangular pan and cut into smaller squares or rectangles for serving, forming a delectable crust that’s crispy on the outside and soft, light, and airy on the inside.
The 23-ounce dough balls arrive pre-portioned and ready to thaw, proof, stretch, top and bake into authentic Roman Style pies or other signature creations, including calzones, stromboli, breadsticks, sandwich carriers, and more. Each case includes 24 dough balls.
These two new items are part of Rich’s Authentically Italian Pizza Portfolio. Introduced in the spring, the initial lineup included two Pinsas and three parbaked crusts based on recipes developed by Rich’s culinarians during an exploratory trip to Italy. These new flavorful crusts ensure that every foodservice menu can include authentic Italian-inspired pizza.
Restaurant operators can learn more by visiting RichsUSA.com/pizza.
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli and prepared foods among others. Working in 100 locations globally, with annual sales exceeding $5.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s — Infinite Possibilities. One Family. Learn more at RichsUSA.com.
