Diverse Healthy Options Highlight New Menu Make Up
Robeks Fresh Juices and Smoothies, the family friendly, go-to spot for nutritious smoothies, fresh juices, and bowls is introducing a brand-new menu that incorporates a new line of products to compliment many of their long-standing customer favorites.
The new menu for Robeks is the product of in-depth data analysis, market trend analysis, customer feedback and thorough vetting process with current Robeks franchisees.
“We felt that with a change in the industry, especially as consumers are becoming more educated on various health attributes, we wanted to make sure that our product mix fit exactly what consumers were coming in our stores looking for,” says Robeks Director of Marketing Matt Furman.
This latest menu iteration at Robeks features a few new categories of products, one being a superfood powered smoothie category with ingredients such as spirulina, flax seed, and turmeric that come together in tasty, unique recipes. They are also 100% dairy-free and 100% vegan.
“Customer feedback is very important to us, and we listened very closely when our fans started to request menu options that are dairy-free and vegan friendly,” says Furman. “We found that over 70% of customers felt smoothies with superfoods were appealing and over 70% indicated a likelihood to purchase one. We responded to that input with innovative and delicious recipes to help satisfy the demand.”
Other alterations to the menu include brand new bowl offerings. Robeks President, David Rawnsley, a franchisee himself, recognizes the benefit the new larger and “easier to eat” bowls bring to the company’s stores.
“We’ve seen tremendous growth in the bowl segment and worked to make sure our bowls met our customer’s demands,” says Rawnsley. “We paid close attention to every aspect of the bowl – from the recipe of the base to the design of the toppings. That attention to detail has resulted in a mouth-watering product when you look at it.”
Rawnsley also believes the new menu, concentrated on innovation and a diverse mix of offerings will help increase sales. A 10 store test conducted across 6 different markets yielded positive sales results for the test locations when compared to the rest of the stores in their trade area.
“It was really eye-opening,” says Rawnsley. “We were excited to see such positive results even after the menu had been in test for just a few weeks. This gives us a lot of confidence when introducing the menu to the rest of our system.”
As part of this new era for the company, Robeks is also looking to test online ordering and delivery services through their “Robeks Rewards” app. A test is being finalized for later this summer.
“It’s a very exciting time for the brand as a whole,” Furman said. “We are instituting an evolutionary change, not a revolutionary one. We are staying true to the core of our business, but bringing about what we do best in exciting and innovative ways.”
The new menu hits Robeks stores starting June 2017.
For over 10 years, Robeks Fresh Juices & Smoothies has been serving delicious, good-for-you smoothies and juices using only the best fruits, freshest vegetables, and all-natural ingredients. Always made to order and never pre-packaged. With more than 80 locations nationwide, Robeks Fresh Juices & Smoothies continues to grow and expand its reach throughout the U.S. To learn more about the menu, or to find the closest location visit: www.robeks.com
