SoCal-born street concept partners with award-winning food service agency to help accelerate growth with a combination of public relations and digital media support
Roll-Em-Up Taquitos, the fast-growing, street-casual concept known for its savory, unique hand-rolled and pan-fried taquitos, is positioning itself for further growth and heightened brand awareness by partnering with world-class public relations agency, Champion.
Fueled by Champion’s chops in the food and beverage space, Roll-Em-Up has engaged the agency to generate local and national buzz, secure high-profile influencers and implement creative strategies to introduce its iconic food – conceived from a family recipe – to even more consumers. On the franchise front, Champion will spread the message of Roll-Em-Up’s cutting-edge operations and menu offerings to qualified franchisee candidates through proactive outreach via both traditional and digital media.
“We are deeply honored to represent Roll-Em-Up Taquitos as it makes the leap from a popular regional concept to a dominant player in the industry,” said Champion Principal Eric Spiritas. “We recognize the immense potential and distinctive offerings the concept brings to the franchising space. Our team is excited to begin this partnership and do our part to drive widespread brand awareness, positive earned media coverage and substantial franchise growth.”
Roll-Em-Up will benefit from Champion’s proprietary and comprehensive integration of PR and digital media strategy that amplifies the brand’s unique offerings, captivates audiences across multiple platforms and creates partnerships with well-known influencers and celebrities. These efforts will generate positive media coverage, identify and attract qualified franchise candidates and establish its executives as thought leaders in the space.
“At Roll-Em-Up, we are dedicated to delivering exceptional taste, quality and opportunities – and we want the world to know it,” said Co-Founder and CEO Ryan Usrey. “Champion shares our passion for excellence, and we’ve seen firsthand the remarkable results they achieve. While we ramp up our franchise development program, we’re excited to have Champion’s support in introducing Roll-Em-Up to new franchisee partners in communities all across the country.”
Champion currently ranks as the nation’s second-largest PR agency in the restaurant space, representing blue-chip national brands such as Raising Cane’s Chicken Fingers, Tim Hortons, Taco John’s, Bar Louie, Golden Corral and Wetzel’s Pretzels. Recently celebrating its 20th anniversary, the agency boasts a vast client portfolio that spans a wide array of industries including high-tech, consumer services, hospitality and not-for-profits.
For years the Usrey family (including patriarch Ron) always talked about their dream of opening their taquitos-only eatery based on Mama Karen’s beef taquitos but unfortunately, Mama Karen passed before they could realize the dream together. Founded in 2019 and franchised since 2021, Roll-Em-Up Taquitos offers only the freshest ingredients for its five different kinds of taquitos that are always hand-rolled and pan-fried to order in custom cast iron skillets. Today, there are three open locations in California, with 420 in various stages of development. For more information, visit rollemup.com and find them on Facebook, Instagram, Twitter and TikTok.
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