Ruby Tuesday, Inc. (NYSE: RT) today announced the appointment of David Skena as Chief Marketing Officer, effective today.
Skena is a seasoned and accomplished senior marketing executive with over twenty years of marketing and consulting experience in the consumer packaged goods and retail sectors with particular expertise in brand-building, campaign management, marketing and business strategy development, product innovation and promotions, and advertising and creative development, including digital and social media.
Over the past nine years, Skena progressed through PepsiCo, Inc. with increasing levels of responsibility, most recently serving as the Vice President of Premium and Value Brands, including Stacy’s Pita Chips and Smartfood popcorn, among others. Skena has been recognized by Effie Worldwide for his role in developing effective advertising creative for various marketing campaigns. Prior to PepsiCo, Skena served over six years at Kraft Foods, Inc. in brand management for multiple product lines.
In the Chief Marketing Officer role, Skena will be responsible for developing and implementing effective marketing strategies and initiatives to build brand awareness and customer loyalty through traditional media, digital and social channels, and other innovative platforms.
JJ Buettgen, Chairman, President and Chief Executive Officer stated “We are delighted to have Dave join the Ruby Tuesday team. With his extensive strategy and marketing experience, along with his team-oriented leadership style, Dave will be a valued addition to our Executive Team and will help our marketing organization accelerate our brand transformation efforts.”
As of March 3, 2015, Ruby Tuesday, Inc. owned, operated and franchised nearly 740 Ruby Tuesday restaurants throughout the United States and in selected international locations. Ruby Tuesday, Inc. also owns, operates and franchises 26 Lime Fresh brand restaurants. Ruby Tuesday, Inc. is traded on the New York Stock Exchange (Symbol: RT).
