Next Generation Salad Bar concept teams with Unbeleafable Holdings on major expansion
Salata – the Next Generation Salad Bar – has set its sights on Atlanta.
The company announced today that it has executed an Area Development Agreement to open up to 20 restaurants in the Atlanta market over the next few years with Unbeleafable Holdings, a subsidiary of Henry Investment Group (HIG).
“We believe Atlanta is a prime market for the Salata brand,” said David Henry, owner of HIG. “There’s a growing number of health-conscious consumers who want fresh, healthy and quick dining options at a great price, and that’s exactly who Salata caters to.”
HIG has seen tremendous growth in its restaurant division over the past several years and views the Salata brand as a key investment to round out its diverse portfolio. The company also owns franchise locations of El Pollo Loco in Texas and Tropical Smoothie Café in Arkansas, Oklahoma and Texas.
“Atlanta is one of the most dynamic cities in the country, and I have no doubt the Salata brand will be well received there,” said Berge Simonian, CEO of Salata. “David and his team at HIG are outstanding operators who understand our brand, so I couldn’t be more pleased that they will be carrying our flag in that booming market.”
HIG’s first Salata will be located in Atlanta’s popular Atlantic Station. Construction is expected to begin in the next couple of months in anticipation of a grand opening this summer.
Salata is renowned for its healthy, fresh and simple menu. The vegetables and fruits are chopped daily and the protein selection is fresh and lean. All of the dressings, soups and sauces are house-made and gluten-free.
Salata: Eat Good, Look Good, Feel Good.
Founded in 2005, Houston-based Salata is a fast-growing salad chain with more than 50 corporate-owned and franchise locations in Texas, Illinois and Southern California. Serving fully customizable salad and salad wraps made from a selection of more than 50 fresh, pure ingredients, Salata is the only salad concept that is gluten-free certified and completely customizable. Guests choose from an array of lettuces, vegetables, fruits, cheeses, seeds, nuts, chicken, seafood and vegan proteins, and all of Salata’s dressings, soups and sauces are house-made and preservative-free. Freshly made soups, breads, desserts and signature teas and lemonades round out the menu. Ranked among the fastest-growing small chains in the U.S. by Restaurant Business, Salata plans to open 30 additional restaurants in 2017 in multiple markets, including Florida, Georgia and Oklahoma. For more information, visit salata.com or facebook.com/salatasalads.
