Fast-Casual Franchise Brand Meets Growing Demand in Arizona with East Valley area development
Slim Chickens, a leader in the “better chicken” segment of fast-casual restaurants, is bringing its fresh chicken tenders and wings with unrivaled flavor to Chandler, Arizona. This restaurant is one of two East Valley Slim Chickens operated by Romulus Restaurant Group. The Chandler restaurant opened today, Monday, May 15, 2017 at 2800 E Germann Road.
Romulus Restaurant Group, a powerhouse franchisee for the well-known national brand IHOP, operates nearly 100 stores in Arizona and nine other states. Seeing huge potential to diversify its portfolio with the Slim Chickens brand, Romulus is working to build brand awareness for the crave-able flavors of Slim Chickens in Arizona, with long term goals to develop the brand thorough the state and region. Romulus Restaurant Group also operates a Slim Chickens restaurant in Gilbert, Arizona, which was the first one to open in the state in 2016.
“While Slim Chickens is new to Arizona, we are confident that this is truly “better chicken”, and believe that once customers give us a try, they will love it as much as we do,” said Chris Sumners, Romulus COO and President. “We look forward to using our team’s expertise in the restaurant industry to not only build upon the success that the brand has proven, but to also focus on the “Life-Changing Chicken” mantra by enriching the communities we serve.”
With its always fresh, made-to-order chicken tenders and wings, and wide variety of housemade dipping sauces and dressings, Slim Chickens provides guests with the ability to customize a meal to satisfy any craving. Slim Chickens also offers grilled tenders, fresh salads, wraps, and chicken and waffles. To offset the savory side of the menu, rotating desserts served in Mason jars are also available.
“Slim Chickens is about honest food, social meals and a commitment to local communities,” said Slim Chickens Co-Founder and CEO Tom Gordon. “The growing success that we have seen in our company through 2016 and the beginning of 2017 motivates us to remain an innovative leader for the industry in the upcoming year by fostering our franchise system and expanding our vision into even more new capacities by connecting with valued guests.”
Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on culinary excellence in a fast-casual setting. Guests can always expect fresh chicken tenders and wings cooked to order and served with handmade dipping sauces made from scratch. With more than 50 locations today and a fanatical following in 10 states, the eternally cool brand is an emerging national franchise leading the “better chicken” segment and intends to grow nationwide to a footprint of 600 restaurants over the next decade. Southern hospitality is not just for the South; everyone, everywhere can appreciate honest food and socializing with friends and neighbors. To learn more about the brand, visit slimchickens.com.
