Fast-Casual Franchise Brand Meets Growing Demand in Texas with Multi-Unit Deal
Slim Chickens, a leader in the “better chicken” segment of fast-casual restaurants, will be bringing fresh chicken tenders and wings with unrivaled flavor to Plano, Texas. Restaurant development and operations veterans Courtney Lindley and Bob Gregg have assembled a team to develop 15 locations within the next eight years across North Texas.
The first restaurant, located at 6100 West Park in Plano, is set to open July 25, 2016. This will be the first of four locations to open in the Dallas area this year. The team has sites under development and opening later this year in Frisco, Dallas and Irving.
Prior to expanding the Slim Chickens brand, Gregg and Lindley have grown and developed national brands such as Radio Shack, Starbucks and Potbelly Sandwich Shop nationally. They were introduced to Slim Chickens through a business associate who could not stop talking about the brand. Quickly impressed, they felt that Slim Chickens was a perfect opportunity to connect past business experience with dreams of becoming operating partners, while building a team capable of growing a great brand.
“We knew this was a brand with integrity and one we wanted to bring home to our city once we tasted the Slim Chickens food, experienced the excellent service, and met the leadership team.” said Gregg. “We’re excited for the opportunity to create jobs in Plano and the greater Dallas area, have a positive impact on our community, and provide the best chicken in the business.”
The team was drawn to Slim Chickens’ southern hospitality and commitment to “Life Changing Chicken”.
“’Life Changing’ is more than just a statement about the quality of Slim Chicken’s food. This is an intention for how we want to run our business,” said Lindley. “Our passion is to make a difference in people’s lives every day through developing our teams, making customers happy, and impacting our local community. ‘Life Changing Chicken’ is at the heart of why we get up every day.”
By focusing on high quality, fresh chicken, the brand has developed a niche in its sector of the restaurant industry for product quality that can’t be found anywhere else. With fresh ingredients and minimal freezer space used in every restaurant, Slim Chickens honors a commitment to homemade recipes and strong supplier partnerships, ensuring guests can feel good about the food they eat. The down-home Southern brand offers hand-breaded or grilled chicken tenders and wings paired with a choice of eight handmade dipping sauces or seven wing sauces for exceptional flavor that has earned admiration from both customers and critics. Slim Chickens also offers fresh salads, wraps and chicken and waffles. To offset the savory side of the menu, rotating desserts served in Mason jars are also available.
The brand has seen great success in the last several years, expanding from Arkansas into Texas, Oklahoma, Missouri, Nebraska, Louisiana, Illinois, Tennessee, Kansas and Arizona, and emerging as a national player to establish fast-casual dining’s “better chicken” segment.
For franchising information, please visit http://slimchickensfranchise.com.
Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on culinary excellence in a fast-casual setting. Guests can always expect fresh chicken tenders and wings cooked to order and served with handmade dipping sauces made from scratch. With more than 30 locations today and a fanatical following in Arkansas, Oklahoma, Texas, Missouri, Kansas, Illinois, Tennessee, Louisiana and Nebraska, the eternally cool brand is an emerging national franchise leading the “better chicken” segment and intends to grow nationwide to a footprint of 600 restaurants over the next decade. Southern hospitality is not just for the South; everyone, everywhere can appreciate honest food and socializing with friends and neighbors. To learn more about the brand, visit slimchickens.com.
