First Sandwich Offering from Better Chicken Brand Adds Hero Product Designed to Boost Market Share in Growing Fast-Casual Chicken Space
When people think of innovation, their first thoughts likely turn to Silicon Valley. But when talking about the fast-casual better-chicken space, Slim Chickens is a brand renowned for being on the cutting edge. Staying true to that reputation, the brand will be unveiling its latest – and boldest – menu addition to date: the Cayenne Ranch Chicken Sandwich, which will debut on September 6, 2016.
“We’ve seen a consistent demand for our superior chicken in the locations we currently serve across the country. We have the best chicken product on the market, and now we feel we have the best chicken sandwich to offer too,” said Sam Rothschild, Chief Operating Office of Slim Chickens. “It’s a natural line extension for us, giving us the ability to offer a product that our customers want, a more portable item and one that delivers on our commitment to quality. That’s what the chicken sandwich is going to do for the Slim Chickens brand: show our loyal consumers that we not only perfected chicken tenders, but that they can come to us for a superior sandwich as well.”
On the cusp of nationwide expansion, Slim Chickens has always thought about how to make the most out of every little detail. From restaurant design and atmosphere to food taste and quality, Slim Chickens is never done innovating. The Cayenne Ranch Chicken Sandwich is no exception. Looking for ways to remain competitive in a crowded segment, the brand crafted the mouth-watering combination of a premium fresh cooked chicken breast chicken loaded with a spicy cayenne ranch dressing, savory southern style onion strips and classic fixings like lettuce and pickles. After testing the product throughout the Arkansas market alongside other chicken sandwich ideas, the Cayenne Ranch Chicken emerged as a favorite and earned the first permanent spot on the menu for a sandwich offering.
“We realized that expanding our menu and adding a chicken sandwich would present a unique opportunity and help us stand out against more mainstream fast-casual competitors. At the same time, we’ve stayed true to Slim Chickens’ mission of only offering the highest-quality ingredients out there at an affordable price,” Rothschild said.
In addition to introducing this brand-changing menu item, 2016 has been an exciting year for Slim Chickens. Year to date, nine locations have opened, bringing the total number of restaurants up to 37. Another 15 Slim Chickens storefronts are expected to open by year-end. This amazing growth comes as all aspects of Slim Chickens have come together to form a cohesive brand highly sought after by restaurateurs and consumers alike.
“We take a lot of pride in being a progressive, forward-thinking brand. And we believe that because of that, we’re well positioned to grow at an incredible pace. Our people are smart, innovative, passionate and experienced. Having incredible food at an unbeatable price doesn’t hurt, either. We’re excited to see what the rest of 2016 holds,” Rothschild said.
Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on culinary excellence in a fast-casual setting. Guests can always expect fresh chicken tenders and wings cooked to order and served with handmade dipping sauces made from scratch. With more than 30 locations today and a fanatical following in Arkansas, Oklahoma, Texas, Missouri, Kansas, Illinois, Tennessee, Louisiana and Nebraska, the eternally cool brand is an emerging national franchise leading the “better chicken” segment and intends to grow nationwide to a footprint of 600 restaurants over the next decade. Southern hospitality is not just for the South; everyone, everywhere can appreciate honest food and socializing with friends and neighbors. To learn more about the brand, visit slimchickens.com.
