Stores in Miami and Fort Lauderdale First to Feature New Brand Identity
Smoothie King Franchises, Inc., the premier smoothie and nutritional lifestyle center, unveiled its new store design with the opening of two new locations in South Florida. Smoothie King will hold a grand opening today with CEO Wan Kim and President Tom O’Keefe at its new location in Dolphin Mall, located at 11401 NW 12 Street. Smoothie King’s newly redesigned store in Fort Lauderdale opened last week at 2202 East Oakland Park Blvd.
“This is an exciting time in Smoothie King’s history as we unveil a new look for our reenergized brand. The new store design demonstrates our leading position in the smoothie category and positions us to realize the aggressive growth strategy I’ve challenged my team to achieve over the next five years,” said Smoothie King Global CEO Wan Kim. “We’ve already received positive feedback from customers at our Oakland Park location since opening earlier this month. I look forward to joining our team on opening day at Dolphin Mall to introduce our brand to the millions of local and international shoppers who pass through the mall each year.”
Smoothie King’s new store design in Dolphin Mall and Fort Lauderdale reinforces the company’s new positioning of offering purpose-based smoothies for every need. Features include the company’s recently unveiled new brand logo, visuals reinforcing the brand’s purpose-driven positioning and a comfortable seating area.
“The new store design immerses our guests into Smoothie King’s new brand positioning,” says Bret Cunningham, vice president of design and construction. “From the comfortable seating atmosphere to the ease of ordering your favorite smoothie, we’re excited to unveil these new designs in the South Florida market.”
In addition to the new look and feel, the two new locations will offer the company’s newest smoothie, Firm and Burn, which combines the shaping up benefits of Gladiator, Smoothie King’s proprietary low carb meal replacement, with the weight management benefits of Lean1, Nutrition53’s bestselling fat burning meal replacement.
Smoothie King in Dolphin Mall will open today at 10 a.m. and will serve guests daily from 10 a.m. to 9:30 p.m. The Fort Lauderdale location will serve guests daily from 7 a.m. to 10 p.m.
Smoothie King currently has 28 franchised and company-owned locations throughout Miami-Dade, Broward and Palm Beach counties, with seven additional units planned to open over the next year. The company is targeting 30-40 more stores throughout South Florida over the next few years.
Smoothie King, which has experienced four consecutive years of positive same-store sales, plans to add 940 new franchised and corporate locations domestically over the next four years. Even with more than 500 locations in the U.S., the brand still has extensive smoothie franchise opportunities available in Florida, as well as the Southeast, Mid-Atlantic and Northeast regions, and Texas. Smoothie King also continues to expand internationally through both master franchise and corporate stores in South Korea, Singapore and the Cayman Islands, and is focusing on identifying partners in several key countries in Asia and the Middle East.
Franchisees should possess a passion for the brand and be dedicated to serving the community. While restaurant experience is not required, the ideal candidate for the smoothie franchise should have an entrepreneurial spirit, as well as sales, marketing, restaurant and/or retail experience.
To learn more about the benefits of owning a Smoothie King, or for more information and to register for a Discovery Day, please visit www.smoothiekingfranchise.com or contact Stephen Foley at stephen.foley@smoothieking.com or (985) 635-6973, ext. 154.
Smoothie King Franchises, Inc. is a privately held, New Orleans-area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King currently has more than 650 units operating in 33 states, the Caymans, Singapore and the Republic of Korea. In 2013, Smoothie King was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 20th year and no. 86 overall on the 2014 Franchise 500 list. Visit www.smoothieking.com or www.smoothiekingfranchise.com; engage on Facebook www.facebook.com/SmoothieKing; follow us on Twitter at http://twitter.com/smoothieking.
