North Texas’s Beloved Bar-B-Que Brand closes out a year of growth, community and legacy
As 2024 came to a close, family-owned and operated Soulman’s Bar-B-Que is proud to reflect on a year filled with remarkable milestones, community impact, and continued dedication to serving the best barbecue in Texas. From celebrating decades of family traditions to supporting local communities, Soulman’s Bar-B-Que has solidified its legacy as a cornerstone of authentic Texas barbecue, showcased through efforts across the organization and communities it serves.
A Year of Celebration, Expansion and Innovation
Since opening its doors in 1974, the family-owned business has become a beloved barbecue destination known for its rich flavors and community spirit. The golden anniversary celebrates a half-century of tradition, loyalty, and the delicious recipes that have made the bar-b-que institution a local favorite. In 2024, Soulman’s thanked loyal customers and brought them in-store to celebrate five decades of barbecue excellence with monthly special offers in the form of Time Machine Tuesdays and special events including the Royse City Holiday parade through Main Street. December 14th was declared Don Hallett & Soulman’s Bar-B-Que Day in Royse City to honor the founder on the occasion of Soulman’s 50th Anniversary.
This year, Soulman’s Bar-B-Que opened two new locations in Hurst and Mabank, Texas, bringing its mouthwatering menu of hickory-smoked barbecue to even more fans. These expansions are a testament to the growing demand for Soulman’s signature flavors and its commitment to providing a warm, welcoming dining experience.Soulman’s also launched several new menu items and specials, including the wildly popular Cluckwagon family meal, as a limited-time offer, showcasing their knack for innovation while staying true to their roots. Additionally, Soulman’s saw record-breaking catering and holiday meal sales at all 20 North Texas locations.
Award-Winning Barbecue
Soulman’s Bar-B-Que continued to gain recognition for its outstanding food, earning accolades such as AOL’s Best Roadside Restaurants in America reflecting not only the exceptional quality of the food but also the dedication of the entire Soulman’s team to delivering excellence to travelers across North Texas.
Giving Back to the Community
Community service remained at the heart of the Soulman’s Bar-B-Que mission in 2024. The company partnered with local organizations to host fundraising events, food drives, and support programs for first responders and veterans. Their Ninth Annual Thanksgiavaway initiative provided twenty free meals to families in need, helping those in North Texas communities have a hearty meal during the holiday season.
Looking Ahead to 2025
As the new year approaches, Soulman’s Bar-B-Que is gearing up for more exciting developments, including new locations beginning with the 21st location in North Richland Hills, expanded catering services, and even more ways to bring the joy of barbecue to Texas communities.
“2024 has been an incredible year for Soulman’s Bar-B-Que,” said Brett Randle, CEO of Soulman’s Bar-B-Que. “We’re so grateful to our loyal customers and amazing team members who make it all possible. We can’t wait to see what 2025 has in store as we continue to grow and share our passion for barbecue.”
For 50 years, Soulman’s Bar-B-Que has satisfied the hardest to please bar-b-que lovers….Texans! Founded in Pleasant Grove, Texas in 1974, Soulman’s had only a few simple goals — serve great Texas-style BBQ and offer friendly, sincere service. Soulman’s original family recipes are still the foundation for the company’s success from their 8 different types of meat that are smoked “low & slow” over only hickory wood to their famous homemade sides, including Ranch house beans and Texas style cream corn! Throughout the years, this family-owned and operated company has remained true to its original strive for success and customer satisfaction and is honored to be considered one of the Best Roadside Restaurants in America (2024), Top Bar-B-Que Chains in America (2024), the Best Bar-B-Que in Dallas for Takeout & Delivery (2020) and one of the Best Bar-B-Que Chains in America (2018).
Soulman’s currently owns and operates 20 North and East Texas locations in Allen, Cedar Hill, Forney, Fort Worth, Garland, Greenville, Hurst Grapevine Highway, Lancaster, Lewisville, Mabank, Mansfield, Mesquite, Quinlan, Red Oak, Rockwall I-30, Rockwall Goliad, Royse City, Sulphur Springs, Terrell and Van. To learn more about Soulman’s Bar-B-Que, visit them online at Soulmans.com or on Facebook at https://www.facebook.com/soulmansbbq.
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