Nutritious fast-casual brand partners with youngest-ever professional women’s soccer player
South Block, known for its flavor-packed açai bowls, smoothies, toasts and cold-pressed juices, has announced a partnership with Washington Spirit player Chloe Ricketts through March 1, 2025. At the age of 15, Ricketts became the youngest professional soccer player to be invited to join the National Women’s Soccer League. Ever since, she has been an indispensable part of the Washington Spirit Women’s Soccer Team.
The women’s soccer legend will also be offering South Block followers and her Instagram followers an exclusive promotional code in the coming months to try her favorite menu items at a discounted rate. Additionally, she will be in attendance at an upcoming 2025 South Block grand opening to sign autographs and support the brand’s expansion.
South Block is committed to fueling professional athletes and fans, like Chloe, with refreshing menu items and helping spread good vibes across the DMV area. Ricketts, a passionate brand evangelist, discovered the brand after being signed to the Washington Spirit and frequents the One Loudoun location near the Spirits’ practice facility. Chloe’s go-to items are the Nutella Bowl and the Avocado Toast.
“South Block has welcomed me into their community with open arms ever since I moved to the D.C. area, fueling my training days with refreshing menu items,” said Ricketts. “This partnership is a natural fit for us both. Being a huge fan of the brand myself, I knew I couldn’t pass up the opportunity to fuel more athletes with fresh food while creating meaningful moments with fans.”
South Block fuels the community not only with authentic, high-quality ingredients and fresh flavors but also with the relationships the brand creates. Chloe Ricketts embodies the vibrant spirit of this brand, sharing a similar passion for creating community among fans.
“We are so excited to be kicking off this partnership with Chloe; our brands have a natural synergy with her that we can’t wait to share,” added Amir Mostafavi, CEO and founder. “Also, my daughters and their friends play soccer and are huge Chloe fans, so this partnership has definitely helped me win cool dad points, which is always a plus!”
For more information or to find the nearest location and try Chloe’s favorites, visit SouthBlock.com.
South Block opened its first location in Arlington, Va. in 2011, with a mission to build healthier communities one block at a time. It specializes in fresh, made-to-order smoothies, açai bowls, toasts and cold-pressed juices. The name was inspired by its first location on the south side of a block in the Clarendon neighborhood. South Block now has 17 locations across DC, Maryland, and Virginia. Mostafavi also started a nonprofit for South Block called Fruitful Planet, which provides fresh fruits and vegetables to underserved communities. Learn more at SouthBlock.com.
Savory is an innovative private equity firm that combines over $750 million in assets under management with a growth playbook and expertise that has been developed over 16 years of operating in the restaurant industry. Savory partners with high-potential, profitable, emerging restaurant brands to deliver financial capital, industry expertise, growth and revenue opportunities, profitability enhancements and new location development. The Savory team contributes directly to all aspects of growth and replication by using a proven playbook and methodology. Founder involvement in the expansion of a brand is a central theme of the Savory approach as founders carry the tribal knowledge around the uniqueness that has energized early success and is essential to future growth. Savory is currently invested in the following brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, Mo’ Bettahs Hawaiian Style Food, 86 Repairs, Saigon Hustle, Hash Kitchen, The Sicilian Butcher, Houston TX Hot Chicken and South Block. For more information, visit SavoryFund.com.
