South Block customers can rock with new rewards and customizations
Better-for-you brand South Block now has a better-for-you app. Famous for its handcrafted acai bowls, smoothies, and juices, the beloved DMV concept will launch a new digital experience on Oct. 30. The refresh will enjoy an upgraded mobile app, faster and more convenient ordering, personalized promotions, and rewards that are both easy to earn and easy to use.
“This new digital experience will serve our customers like the Blockstars they are,” said Amir Mostafavi, co-founder and CEO of South Block. “We have such wonderful regulars who make South Block a delicious part of their day, and we’re excited to better reward them for being a part of our community. They rock, and this new app does, too.”
Mobile App and Online Ordering Enhancements
South Block teamed up with Incentivio, a leading guest engagement platform, for its upgraded app and digital ordering experience. Guests can now access new easy-to-use reward milestones, get a free smoothie on their birthday, and use gift cards for app orders.
They can also seamlessly swap select smoothie bowl toppings without additional charges, schedule online orders ahead of time for the ultimate convenience, and access past orders to repeat their favorites.
Joining South Block’s rewards program is free and easy, and on Oct. 30, guests can download the app to create an account and start earning stars. On the morning of the launch, current customers with the old South Block app will receive a note to migrate their account information and star balance to the new South Block app.
Sign-up Promotion
From Oct. 30 through Nov. 30, you’ll get 50 stars just for joining the new app, plus get access to a reward for a free regular size classic smoothie.
Here’s how the South Block Rewards program works:
Earn Stars – Redeem Refreshing Rewards
- How to Earn Stars
- In-store purchases
- Order through the app
- For every $1 you spend, you’ll get 2 stars
- How to Redeem Rewards
- Unlock rewards when you hit these star levels:
- 100 stars, pick from:
- Get a Free Juice Shot
- $5 off your next order
- 100 stars, pick from:
- Unlock rewards when you hit these star levels:
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- 200 stars, pick from:
- Get a Free Juice
- Get a Free Loaded Egg Avocado Toast
- Get a Free Regular Smoothie
- 200 stars, pick from:
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- 300 stars:
- Get a Free Acai Bowl
- 300 stars:
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- 600 stars:
- Get $30 Off Your Next Order
- 600 stars:
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- 1,000 stars:
- Get a Free 1-Day Juice Cleanse
- 1,000 stars:
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South Block opened its first location in Clarendon, VA in 2011 with a mission to build healthier communities one block at a time. It specializes in fresh, made-to-order smoothies, acai bowls, toasts, and cold-pressed juices. The name was inspired by its first location on the south side of a block in the Clarendon neighborhood. South Block now has 17 locations across DC, Maryland, and Virginia. In January 2024, South Block entered into a growth partnership with Savory Fund, a private equity firm that invests in emerging restaurant concepts — with Mostafavi staying on as CEO and steersman. Together, South Block and Savory will grow the brand both in heritage and new markets across the country. Mostafavi also started a nonprofit for South Block called Fruitful Planet, which provides fresh fruits and vegetables to underserved communities. Learn more at SouthBlock.com.
Savory is an innovative private equity firm that combines over $750 million in assets under management with a growth playbook and expertise that has been developed over 15 years of operating in the restaurant industry. Savory partners with high-potential, profitable, emerging restaurant brands, to deliver financial capital, industry expertise, growth and revenue opportunities, profitability enhancements and new location development. The Savory team contributes directly to all aspects of growth and replication by using a proven playbook and methodology. Founder involvement in the expansion of a brand is a central theme of the Savory approach as founders carry the tribal knowledge around the uniqueness that has energized early success and is essential to future growth. Savory is currently invested in the following brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, Mo’ Bettahs Hawaiian Style Food, 86 Repairs, Saigon Hustle, Hash Kitchen, The Sicilian Butcher, Houston TX Hot Chicken, and South Block. For more information, visit SavoryFund.com.
