Bakery café hosts grand opening full of special appearances, raffles and giveaways
That mouthwatering aroma you encounter the next time you walk into Southland Center Mall says it all: Nestlé Toll House cookies are in the oven!
Kids of all ages in Taylor this week started reliving their warm childhood memories thanks to the arrival of the mall’s new Nestlé Toll House Café by Chip.
The bakery café specializes in serving up freshly baked cookies, smoothies, ice cream and a wide array of other delectable treats. The location, which marks the eighth café in Michigan, is one of 18 cafés set to open this year under a long-term master lease agreement signed in October 2013 with Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of regional enclosed malls. It also marks the 12th café in the Midwest market and the 133rd system-wide.
The new café will hold a three-day grand opening celebration August 6-8, featuring cookie cake raffles and complimentary mini cookies for the first 1,000 customers, as well as special appearances by the Nesquik Bunny himself on Friday and Saturday.
While this may be Southland Center’s first taste of Nestlé-baked bliss, franchise owners Howard and Alisa Taylor have been the go-to host of sweet escapes in Michigan since opening their first café in 2007 at Twelve Oaks Mall in Novi, MI. Now with a fourth café to call home, the couple can’t wait to offer even more variety to Southland Center thanks to their tasty sit-down meal options. Customers can also place orders online for cookies and cookie cakes wrapped and ready for giving at nestlecafe.com.
“The idea of introducing the best that Nestlé has to offer is always a huge thrill for us with every grand opening. That’s because we’ve been able to see firsthand the success this brand brings to each mall. There’s no doubt that this bakery café is going to be a perfect fit for Southland Center as well,” Alisa said. “Nestlé Toll House Café has something for everyone, and with our refreshing smoothies and desserts, we’re the perfect respite for bustling shoppers. We can’t wait to start sharing our wide array of irresistible treats with the people of Taylor!”
The premium dessert destination concept is built around the world’s most powerful food brand – Nestlé. Along with its universally loved Nestlé Toll House cookies and cookie cakes, the new café serves brownies, muffins, smoothies, ice creams, cold drinks and Nescafé Milano coffee. The café is also a great lunch option, thanks to its made-to-order crepes, wraps and Panini sandwiches.
Complete with its own comfortable seating area, the café features digital menus displayed on eight LED screens and an upgraded design that showcases the brand’s distinctive product offerings in a more efficient and attractive manner.
“Our cafés have been very successful in malls throughout the Midwest and beyond, so we’ve been looking forward to including the busy Southland Center Mall in our continuing expansion,” said Shawnon Bellah, senior vice president of global operations for Nestlé Toll House Cafe. “Howard and Alisa have been exceptional franchise partners of ours for years, thanks to their commitment to charting new territory across Michigan and providing warm and friendly customer service along the way.”
The Southland Center Mall is located at 23000 Eureka Rd., with the Nestlé Toll House Café situated in the center court near Macy’s. Café hours are 9 a.m. to 9 p.m. Monday through Saturday, and from noon to 6 p.m. on Sunday.
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé brands. Crest Foods Inc., dba Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises more than 130 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first Nestlé Toll House Café opened in 2000. The company has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years through 2014. For more information please visit nestlecafe.com.
Rouse is a publicly traded real estate investment trust headquartered in New York City and founded on a legacy of innovation and creativity. Among the country’s largest publicly traded regional mall owners, the Company’s geographically diverse portfolio spans the United States from coast to coast, and includes 32 malls in 19 states encompassing over 21.5 million square feet of space. For more information, visit rouseproperties.com.
