Spendgo, the digital loyalty startup, today announced a national enterprise account partnership with Dickey’s Barbecue Restaurants, Inc. to scale its loyalty program across the fast-casual brands’ more than 400 franchise national locations. The program is scheduled to begin rolling out by the middle of this summer.
The fully branded program will feature custom images of the franchise’s most popular barbecue menu items on a Spendgo touch screen placed at each point of sale register. Customers, who input their phone numbers on the interactive display, will immediately start earning rewards and personalized offers. A separate kiosk tablet station will be set up in each store incentivizing customers who complete an online profile with bonus points.
“In today’s fast paced, quick serve environment, creating a relevant brand takes innovation,” says Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “Our goal is to turn all of our guests into loyal brand champions through a state-of-the-art national loyalty program.”
“We’re excited to see that an established brand like Dickey’s Barbecue recognizes that the Spendgo platform serves the needs of diverse consumers. It’s as much an equal fit for family-focused customers as it is for younger, tech-savvy ones, ” says Ivan Matkovic, CEO and founder, Spendgo. “This new deal signals that Spendgo continues to execute at an enterprise level in which the competition hasn’t been able to do.”
Dickey’s Barbecue was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue. The Dallas-based family-run barbecue franchise offers a quality selection of signature meats and sides. The fast-casual concept has expanded to over 400 locations in 40 states and is the world’s largest barbecue franchise. This year Technomic named Dickey’s “Fastest-growing restaurant in the country” and they were also named “Best Franchise Deal” by QSR Magazine.
Spendgo is the digital loyalty startup that enhances the entire buying experience. Loyalty programs, digital receipts, email offers and SMS campaigns are offered under this full-service retail marketing solution. With over 1 million member sign-ups, Spendgo is the fastest-growing customer engagement platform that improves the buying experience for both merchants and consumers. Headquartered in San Francisco, with national clients like Jamba Juice and Dickey’s Barbecue Restaurants, Inc., we make every dollar you Spendgo further.
