Work to include brand development and new prototype designs
Leading retail and restaurant design firm starrdesign has been selected to develop and oversee prototype redesigns to both Original ChopShop and Ruggles Green restaurant concepts.
The scope of work for both restaurants includes brand development, operational analysis, brand architecture, design, architecture and overall concept build out. Majority interest of both Original ChopShop and Ruggles Green were recently acquired by Hargett Hunter Capital Partners, a private investment firm focused on the hospitality industry.
“We really love working with emerging brands, and while both concepts are established within their markets, we are excited to help further position them for long term growth,” said Steve Starr, principal, starrdesign. “We love both the food and the values that helped create Original ChopShop and Ruggles Green, and we look forward to bringing these core values to life in the space.”
Original ChopShop is a Phoenix-based fast casual concept with three locations. The restaurants serve protein bowls, salads, sandwiches, fresh squeezed juices, acai bowls, and protein shakes.
Ruggles Green was founded in 2008 as a premium fast casual restaurant that offers burgers, salads, pizza and pasta. There are currently five locations in the Houston market and it was the first certified Green Restaurant in Houston.
Jason Morgan, former CFO of Zoës Kitchen, will step into the role of CEO for both brands.
“I have worked with the team at starrdesign for many years and have been impressed with the quality of their work and the creative concepts they have produced,” Morgan said.”We look forward to collaborating on the evolution of the Original ChopShop and Ruggles Green brands and prototypes.”
Original ChopShop and Ruggles Green are just two of the many design projects the team at starrdesign launched in 2016. The company so far has completed work for Reeds Jewelers, Rize Artisan Pizza, Cowfish Sushi Burger Bar, Kick’s Chicken, and HUE, among several additional projects.
starrdesign was established in 2007 by design chief Steve Starr and is based out of Charlotte, N.C. The starrdesign team strengthens brands by connecting them with people through creative environments and responsible solutions. They work with clients in the U.S. and globally to create designs that inspire and make a difference. The firm has been featured in publications such as Inc., The Charlotte Observer, Fast Casual, National Culinary Review, QSR magazine, Modern Restaurant Management, and Restaurant Development + Design magazine. The company’s roster of clients includes Zoës Kitchen, Brixx Wood Fired Pizza, Panera Bread, Mellow Mushroom and Tupelo Honey Cafe. Visit www.starrdesignteam.com for more information.
