Surcheros, a community favorite rooted in bold flavors with Southern hospitality, is set to mark its official debut in Tennessee. The Fresh Mex brand has announced a significant franchise agreement with WilCo Fresh Mex, LLC, which will introduce Surcheros to the Nashville market with plans for seven new units.”
WilCo is slated to open the first location in October 2024 with the others to follow in the next five years. The new franchise partners, based in Tennessee, are eager to introduce the beloved brand to the thriving community.
“We have always had ambitious plans to expand in Tennessee, and securing this partnership agreement demonstrates the remarkable growth of our franchise system and the exceptional hospitality we provide in local communities,” said Luke Christian, Founder and CEO for Surcheros. Founder and CEO for Surcheros. “We continually seek passionate partners to bring our beloved brand to more communities and the team at WilCo fits the bill along with their extensive experience in the restaurant space and presence in Tennessee.”
Surcheros currently operates 30 restaurants, primarily in Georgia and Florida, and has sights on new markets across the Southeast, including South Carolina. The company plans to have 100 restaurants open within the next five years.
“Development has been very exciting for Surcheros, and this is only the beginning,” said Jake Philpotts, Vice President of Business Development and Franchise Relations for Surcheros. “Our first Tennessee restaurant will be in Tanger Outlets, providing excellent exposure to a diverse range of new customers. This deal signals the strength of our brand in a new state and ensures a promising and long-lasting relationship with our new partners.”
For more information about Surcheros, including franchising opportunities, visit Surcheros.com or follow on social @Surcheros.
Surcheros is the brainchild of entrepreneur Luke Christian. His formula: Bringing together big taste and bold flavors with the Southern hospitality of his youth. The brand offers Tex Mex meals served with exceptional service, where guests are warmly welcomed like dear friends every visit. This has been the core of the business since its start in 2007 and contributes to its success as being a community favorite.
Surcheros invites guests to customize meals to their tastes. Guests may build burritos, tacos, quesadillas, salads and more by choosing from perfectly grilled meats to a wide selection of toppings and signature sauces. Each meal is prepared fresh and to order. The family-friendly menu also offers meals for the Lil’ Ones with their kids menu.
In 2017, Luke and his wife, Nicole, opened up their business for others to share in their vision for growth and love of community. Franchising launched across South Georgia and into Florida as the re-branded Surcheros and continues to expand its presence today.
Interested in joining the Surcheros family? Learn more at Surcheros.com/franchising.
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