Synuma’s Proprietary Technology Synchronizes Sales, Development & Operations
Synuma – the leading provider of advanced project management software solutions for multi-unit development – announced today it signed American Dairy Queen, a leader in the quick-service restaurant (QSR) industry. With approximately 7,000 restaurants in 23 countries, the popular QSR brand has incorporated Synuma’s proprietary technology to synchronize and manage its development process.
Synuma is the only company to offer a single project management tool that provides franchisors, franchisees and corporations the ability to seamlessly track their business process from initial sales through the real estate and construction stages to ongoing operations for multiple locations. Synuma’s software also allows automated networking, communication and reporting between all departments within an organization, as well as transparency and software alignment that removes the adage of “one hand doesn’t know what the other is doing.” With the recent addition of Artificial Intelligence capabilities for Synuma’s proprietary CRM, franchisors now can better predict outcomes and improve their overall recruitment results and closing success rates.
“Dairy Queen was searching for a software solution that consolidated our programs, enabled us to manage our development process and adapted to our specific processes and needs,” said Samantha Krogfus, franchise development project and support manager at American Dairy Queen. “What we found in Synuma is a company of franchising experts that understands our needs and delivers products that empower financial growth. We look forward to leveraging Synuma’s project management solution to improve our operational efficiency and effectiveness while growing our geographic footprint worldwide.”
Synuma was formed in 2016 by professionals who have over 60 years of combined experience as franchisors and as franchisees with backgrounds in the sales, real estate, construction and operations segments. The Synuma team recognized an unmet need in the industry for franchisors to better meet their franchisee onboarding, site opening timelines and development budget goals.
“Through our extensive experience in franchising and multi-unit development, we understand very well that franchisor cash flow is a top priority,” said Paul Giggi, Chief Development Officer of Synuma. “Synuma’s technology solution will enable Dairy Queen to increase cash flow by more effectively managing projects and territories, schedules and budgets.”
Synuma consolidates processes into one intuitive cloud-based system that can be accessed anywhere at any time on any device. Its Customer Relationship Management (CRM) Sales solution provides valuable tools to track and manage a prospect from the point of interest through the signing of the franchise agreement. Synuma’s Real Estate and Construction tool efficiently streamlines tasks and milestones in one place, eliminating redundancy and compresses the timeline from site selection to unit opening. And, its Operations tool effectively transitions a unit from opening to managing ongoing training and operations. Synuma’s software development and programming are performed in-house by an experienced team of software development professionals led by the company’s co-founders, Fred Mastropasqua, CST, MCSE, CEO, and Ed Gorski, Chief Architect.
Based in Tampa, Florida, Synuma is a leading provider of advanced project management solutions that effectively synchronize and efficiently manage the development process, from sales/CRM, real estate, and ground-breaking to construction, unit opening and operations. Synuma works closely with franchisors and corporations building multiple locations to implement its proprietary technology, allowing them to complete their projects on-time, under budget and reach their revenue streams quicker. Addressing the three key areas of development – sales, development/construction and operations – Synuma’s project management solution consolidates processes into one intuitive cloud-based system that can be accessed anywhere at any time on any device. For additional information and to schedule a demo, visit www.synuma.com.
