McDonald’s New Plan to Dominate Fast Food Is Angering Some Franchisees
McDonald’s sales are continuing to improve, but not all McDonald’s franchisees are pleased, according to a recent survey. Nomura analyst…
Tag: McDonald’s Corporation
McDonald’s: Executing The Turnaround Plan
During the Company’s investor meeting today, McDonald’s Corporation President and Chief Executive Officer Steve Easterbrook and members of senior management…
McDonald’s USA Perks Up the Nation With Free Coffee
Second National McCafe Free Coffee Event Kicks Off on Sept. 16 and Culminates on National Coffee Day, Sept. 29 McDonald’s…
Five of the World’s Most Unusual McDonald’s Restaurants
There are about 35,000 McDonald’s restaurants worldwide in more than 100 countries. Bloomberg Ranx takes a look at five of…
McDonald’s Struggles With Millennial Dropoff
McDonald’s might still hold a top position in the fast food industry, but their dominance is starting to slip. The…
McDonald’s Announces New USA President Following Retirement of Jeff Stratton
McDonald’s Corporation (NYSE: MCD) today announced Jeff Stratton, 58, McDonald’s USA president, has made the decision to retire after 41…
McDonald’s “Best Of Green” Report Recognizes Environmental Innovations From Around the World
Corporate Employees Identify and Activate Strategic Plans to Help Advance Company Goal of Making a Positive Difference in Society McDonald’s…
McDonald’s ‘Under Siege’ at Home and Abroad
McDonald’s Corp CEO Don Thompson sure could use a break. The head of the world’s biggest restaurant chain, who for…
McDonald’s Could Be Liable for Labor Practices
McDonald’s is coming under intensifying pressure for labor practices at its U.S. restaurants. The National Labor Relations Board said Tuesday…
McDonald’s Unveils New Mission and Image for Brand Ambassador Ronald McDonald
Ronald McDonald, who represents the magic and happiness of the McDonald’s brand, is setting out on a global mission to…
McDonald’s USA Perks Up Breakfast With Free McCafe Coffee
Wake up and taste the free coffee! McCafe invites coffee drinkers across the U.S. to stop by their local participating…
McDonald’s Announces Chief Operating Officer Tim Fenton to Retire and Global Management Restructure
McDonald’s (NYSE: MCD) President and Chief Executive Officer Don Thompson recently announced that Chief Operating Officer Tim Fenton, 56, has…
McDonald’s Workers File Multiple Class-Action Lawsuits Alleging Widespread Wage Theft
Attorneys representing McDonald’s workers in California, Michigan and New York this week filed class action lawsuits in federal and state…
McDonald’s to expand ‘build your own burger’ trial
McDonald’s plans to expand a test this year that lets people order customized burgers. The world’s biggest hamburger chain began…
Chipotle: The One That Got Away From McDonald’s
The Corporate Hall of Shame is wallpapered with press releases from decades of regrettable mergers. It’s time to tack one…
McDonald’s Names Atif Rafiq Chief Digital Officer
McDonald’s Corporation (NYSE: MCD) announced today that digital executive Atif Rafiq will join the company in the newly-created global role…
McDonald’s Selling Steak for Breakfast in Menu Overhaul
McDonald’s Corp. is introducing a new “thick, juicy steak” for the morning crowd, Lisa McComb, a spokeswoman for the Oak…
11 Dramatic Changes McDonald’s Made This Year
McDonald’s has been the undisputed leader of fast food for years. But the brand fell on hard times this year…
Brand Growth Lessons From McDonald’s
Increasingly, upstart competitors are peeling off slices of a large brand’s customer segments by creating strong value propositions and specific,…
McDonald’s CEO Don Thompson Has Mixed First Year
When Don Thompson took the reins at McDonald’s in July, investors and industry experts predicted few changes at the Golden…
McDonald’s: Breakfast or dinner after midnight?
Ronald McDonald is concocting a new way to lure folks in during the middle of the night: serve dinner and…
McDonald’s Kicks Off Summer With New McCafe Smoothie and Shake
McDonald’s is introducing two new McCafé offerings — Blueberry Pomegranate Smoothie and Dulce de Leche Shake — inviting customers to…
Restaurant Marketers Wake Up to $50B Breakfast Opportunity
McDonald’s is considering putting breakfast on the all-day menu, not long after Wendy’s earlier this year ended its national breakfast…
McDonald’s Adds New Egg White Delight McMuffin, Expanding Wholesome Breakfast Choices
McDonald’s is introducing the new Egg White Delight McMuffin, and the option of freshly grilled egg whites with white cheddar…