McDonald’s Wants to Know More About You
You know a lot about McDonald’s, but McDonald’s doesn’t know much about you. At least not yet. By year’s end,…
Tag: NYSE:MCD
McDonald’s USA Unveils Next Big Change: Fresh Beef Quarter Pounders
Latest Step in Building a Better McDonald’s Will Bring Fresh Beef, Made-to-Order Quarter Pounder burgers by mid-2018 McDonald’s USA (NYSE:…
McDonald’s to Cut Prices on Drinks as Industry Slumps
McDonald’s Corp., reeling from an industrywide restaurant slump and slowing growth from its all-day breakfast push, is looking to beverages…
McDonald’s of the Greater Bay Area Testing New Crab Sandwich
McDonald’s restaurants in the San Francisco Bay Area are currently testing a new menu item: the McDonald’s Crab Sandwich. Made…
McDonald’s Struggles to Repeat Success of All-Day Breakfast Launch
A year ago, McDonald's was basking in the glory of a successful all-day breakfast launch that boosted sales at the…
5 McDonald’s Marketing Moments That Would Make Ray Kroc Proud
In The Founder, the upcoming film about the origins of the McDonald’s global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael…
Jim Delligatti, Creator of the Big Mac, Passes Away
“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” While many may remember the classic…
McDonald’s to Expand Table Service in Break With Tradition
McDonald’s Corp. plans to offer table service at all of its U.S. restaurants, upending decades of fast-food tradition in a…
McDonald’s Agrees to Pay $3.75 Million to Settle Wage-Theft Lawsuit
McDonald’s Corp has agreed to pay $3.75 million to settle a lawsuit claiming it was liable for labor law violations…
Is McDonald’s Pushing Out Smaller Franchisees?
After more than three decades of operating McDonald’s restaurants, Ted Lezotte in 2015 sold the last of his six stores…
McDonald’s USA President Mike Andres to Retire at End of 2016; Chris Kempczinski Named New USA President
McDonald’s Announces Additional Leadership Changes McDonald’s Corporation (NYSE: MCD) today announces the retirement of U.S. President Mike Andres and the…
Watch a McDonald’s Progress Report From CEO Steve Easterbrook
McDonald’s USA Announces Big Changes to Its Food
Latest Efforts Further Company’s Journey to Build a Better McDonald’s McDonald’s USA announced a number of moves across its menu…
McDonald’s USA Expands its Popular All Day Breakfast Menu This Fall
The company will add more breakfast sandwich favorites – Biscuit Sandwiches, McMuffin Sandwiches and McGriddles – to its national All…
McDonald’s Restaurants on the East Coast Celebrate the Much-Anticipated Lobster Roll for Summer 2016
Lobster lovers rejoice! Beginning June 20, more than 600 McDonald’s restaurants throughout New England and the Albany, New York area…
McDonald’s Announces Move to Downtown Chicago
Company Signs Lease at 1045 W. Randolph in Chicago’s West Loop and Will Relocate Its Headquarters by Spring of 2018…
McDonald’s Introduces a New Salad Blend Freshly Prepared Just for You
Red leaf lettuce and carrots added to all salads on McDonald’s menus nationwide Colorful cornucopia of rich green, ruby red…
McDonald’s Veteran CEO’s Weigh in on $15 Hourly Wage
U.S. restaurant operators would probably not replace workers with robots if they had to pay the $15 hourly wage demanded…
Michael Keaton as Ray Kroc in ‘The Founder’
The Founder is a drama that tells the true story of how Ray Kroc (Michael Keaton), a salesman from Illinois,…
How the McDonald’s Case over Employer Status Could Upend an Industry
A court case between fast food giant McDonald’s and the National Labor Relations Board (NLRB) began last week in Manhattan…
Inside CEO Steve Easterbrook’s Bold Strategy to Transform McDonald’s
Steve Easterbrook was behind the counter at one of North America’s first two standalone McCafé restaurants, watching intently as line…
McDonald’s All-Day Breakfast Fuels Sales Growth
Will Slabaugh, analyst at Stephens Inc. and Bloomberg’s Craig Giammona examine fourth-quarter results from McDonald’s as global same-store sales surge…
McDonald’s New Plan to Dominate Fast Food Is Angering Some Franchisees
McDonald’s sales are continuing to improve, but not all McDonald’s franchisees are pleased, according to a recent survey. Nomura analyst…
Two Months Into It, McDonald’s All-Day Breakfast Is Increasing Visits and Luring In New Customers, Finds NPD
An initial read on McDonald’s two-month-old all-day breakfast offering finds that, initially, the program is successful in attracting new or…