Can Taco Bell Really Hurt McDonald’s Breakfast?
Is Taco Bell’s breakfast giving McDonald’s a wake-up call? The Yum chain’s launch in late March went directly after McDonald’s…
Tag: Taco Bell
Taco Bell Introduces Quesarito to Food Fans Nationwide
Regional Favorite Burrito and Quesadilla Food Mash-Up Goes Mainstream Following Best Test Market Response Since Doritos Locos Tacos Quesadilla or…
Taco Bell’s Secret Recipe for New Products
One Saturday morning in January 2013, Heather Mottershaw was at home scrolling through status updates on Facebook when a photo…
Taco Bell Announces Brian Niccol as New CEO Effective January 1, 2015
Taco Bell Corp., a division of Yum! Brands, Inc. (NYSE:YUM), announced today that Brian Niccol will be promoted to chief…
Taco Bell Innovates Inside the Taco Shell for Its New Spicy Chicken Cool Ranch Doritos Locos Tacos
Always expect the unexpected when it comes to the next Doritos Locos Tacos. Today, the new Spicy Chicken Cool Ranch…
Yum! Brands Announces CEO Succession Plan
Yum! Brands, Inc. (NYSE:YUM) announced today that its Chairman and Chief Executive Officer, David C. Novak, 61, will become Executive…
Taco Bell Restaurants Rolling out Breakfast Nationwide
The Waffle Taco and A.M. Crunchwrap Will Go Nationwide as Part of the Largest Menu Expansion in Taco Bell History…
Trinity Capital Marks ‘Watershed’ Year with More Than 30 Transactions Valued at $2 Billion Among Milestones
With more than 30 transactions valued at over $2 billion among the year’s highlights, the boutique investment banking firm Trinity…
Taco Bell Embarks on Largest Expansion of Beverage Menu in Company History with Six Unique Flavors
The brand that brought its fans exclusive products like Mtn Dew Baja Blast and Doritos Locos Tacos is about to…
Yum! Brands Realigns Business Divisions to Propel Global Growth
Yum! Brands, Inc. (NYSE: YUM) today announced it is reorganizing its business to drive greater brand and geographic focus. Effective…
Yum! Brands Announces Opening of 40,000th Restaurant with KFC in Goa, India
Yum! Brands (NYSE: YUM) has announced the opening of its 40,000th restaurant, a flagship KFC store in Goa, India, to…
Flynn Restaurant Group Expands Taco Bell Portfolio
Flynn Restaurant Group LLC announced the acquisition on August 21, 2013, of 62 Taco Bell and related Yum! Brands restaurants…
Fiery Doritos Locos Tacos to Heat up Taco Bell Restaurants August 22
After weeks of fans guessing via social media what the next Doritos® Locos Tacos flavor will be, today Taco Bell®…
Taco Bell Becomes First Quick Service Restaurant to Discontinue Kid’s Meals and Toys Nationally
Taco Bell today announced that it will discontinue kid’s meals and toys at its U.S. restaurants, becoming the first national…
Taco Bell reintroduces Beefy Crunch Burrito with Fritos corn chips inside
If the Doritos Locos Tacos are not filling your Taco Bell-chip mashup needs, don’t worry. The chain is reintroducing the…
Inside Taco Bell’s Transformation of the Traditional Taco
The latest flash point in America’s fast food wars and the hottest thing on the counter is not a new…
Taco Bell Growth Plan Poses Challenges
Taco Bell turned in unexpectedly strong sales in 2012, but delivering a second consecutive year of restaurant sales growth will…
Taco Bell’s Cool Ranch Doritos Locos Tacos Available Nationwide
If you thought Nacho Cheese Doritos Locos Tacos (DLT) were awesome, then Cool Ranch DLTs just may be epic. Thanks…
Cool Ranch Doritos Locos Tacos to Arrive in Taco Bell Restaurants March 7
When Taco Bell launched Doritos Locos Tacos in 2012, it quickly became the company’s most successful product launch ever, selling…
Taco Bell LIVE MÁS Monday: Free Churros with Any Purchase Today, Feb. 4
Taco Bell’s Super Bowl LIVE MÁS commercial, “Viva Young,” that aired during the second quarter of Super Bowl XXLVII directed…
Taco Bell Releases Full LIVE MÁS Super Bowl XLVII Advertisement Online
Get Ready to LIVE MÁS during this year’s Super Bowl. There’s no need to wait until Super Bowl Sunday to…
Taco Bell Unveils Details Supporting Its LIVE MÁS Super Bowl XLVII Advertisement
What does it truly mean to “LIVE MÁS?” Beginning today, Taco Bell is going to show the world just that…
Value, Convenience Drive Loyalty to Quick-Serve Restaurants; McDonald’s Is Leader Despite Low Sat
In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for…
Apple American Group CEO Launches Flynn Restaurant Group; Acquires Yum! Brands Franchisee Southern Bells Inc.
Apple American Group Founder, Chairman and CEO, Greg Flynn, launched Flynn Restaurant Group LLC and expanded his restaurant portfolio with…