Company Continues Growth Trajectory as the Customer Experience Improvement (CXI) Leader within the Hospitality Space
Tattle, an innovator in the customer experience improvement (CXI) category, is continuing a banner 2022 thanks to a systemwide partnership with Newk’s Eatery, a fast casual chain with over a hundred locations. Known for handcrafted salads, sandwiches, soups and pizzas made from more than 30 fresh ingredients daily, Newk’s Eatery always crafts its menu items in-house without fryers or microwaves.
Tattle is a customer feedback technology platform built with an open API in order to collect guest feedback and measure satisfaction across all-digital ordering channels. Using AI, Tattle recommends the most high-impact operational area for improvement across restaurant locations to drive the greatest increase in guest satisfaction.
The Tattle integration is a seamless transition for Newk’s, as Tattle’s technology is already integrated with Olo and Punchh, both platforms Newk’s is utilizing system wide.
“Tattle takes the guesswork of knowing exactly how our customers feel,” said Matt Wilson, Senior Director of Operational Services at Newk’s Eatery. “With the granular feedback data that Tattle is able to collect, we’ll be able to zoom in on specific factors that lead to high or low customer ratings, and derive a clear action plan on how to improve. I’m excited to see Tattle quickly becoming an invaluable part of our operations process.”
With over 25+ integrations with most major ordering, payment and loyalty software out there, Tattle is able to provide brand partners with:
- Omni-channel guest satisfaction measurement across Dine-In, Takeout, Delivery, Drive-Thru, and Curbside
- 7% total guest feedback penetration and a 94.3% survey completion rate of a 50-60 question survey
- Causation-based survey format to uncover factors affecting customer satisfaction inside traditionally ambiguous operational categories, i.e. going beyond “Order Accuracy” to identify “Uneven Topping Distribution” as a driving factor of negative guest experience
- AI-driven recommendations on high-impact operational categories for improvement across locations
- Automated location-level monthly objective-setting that results in 84% probability of revenue increase
- Incident Management System for guest recovery at scale with automated apology emails and loyalty rewards
“Tattle’s technology has been a game changer for the hospitality industry, because it sheds light on historically ambiguous feedback data that often leaves operations teams clueless as to how to improve,” said Tattle CEO/Founder, Alex Beltrani. “We’re excited to continue our growth and partner with Newk’s Eatery locations, empowering them with the best Customer Experience Improvement (CXI) tool that truly bridges the gap between their operations teams and their customers.”
Tattle is the only Customer Experience Improvement (CXI) platform built to help the hospitality industry by collecting actionable feedback data by interacting with their customers where they make transactions. Using existing third-party tools and API integrations, Tattle connects brands with their guests at every touch point of the customer journey. Through their AI, Tattle recommends the most opportunistic operational area for improvement at each of our partners’ locations to drive the greatest increase in guest satisfaction. Tattle powers the operational improvement strategy for industry leaders, such as MOD Pizza, Bareburger, Farmer Boys, Blaze Pizza, The Halal Guys and many more.
Based in Jackson, Mississippi, Newk’s Eatery is a fast-casual chain that operates and franchises more than 100 units in 16 states. Founded in 2004 and named after Co-Founder Chris “Newk” Newcomb, Newk’s hand-preps more than 50 fresh ingredients daily for salads, sandwiches, soups and pizzas, all made in-house without fryers or microwaves. Its Signature Cakes are baked in Newk’s own bakery. Fresh grab-and-go options are also available, and Newk’s new mobile app, now available on Google Play and the App Store, offers mobile ordering for curbside, in-store pickup or delivery. In 2020, Newk’s ranked in Nation’s Restaurant News’ “Top 200 Countdown” and Restaurant Business‘ Top 250 Chains. Newk’s has also been selected as a Top Food Franchise by Entrepreneur. In 2021, Newk’s was recognized in Nation’s Restaurant’s News as a “Top Scorer in Takeout Food Quality” and ranked among the highest “True Loyalty” scores – the percentages of respondents who said they visit because of a real desire to experience the brand, as opposed to convenience. For more information, visit Newks.com, join Newk’s Rewards or follow Newk’s on Instagram, LinkedIn, Facebook and Twitter. For franchise information, visit newksfranchise.com.
