Customer Experience Improvement (CXI) Leader Continues To Deliver Effective, Measurable CX and Revenue Boosts For Restaurants Through Tech Innovation
Tattle, the hospitality industry’s all-in-one, improvement-focused customer experience (CX) platform, announces today the development of its proprietary “AI Coach” feature, which uses artificial intelligence to instantly convert guest feedback insights into concrete action items bespoke for each restaurant location.
As the leading guest experience and feedback platform for hospitality brands, Tattle has collected over 13 billion data points from guest feedback surveys, and will be leveraging this vast amount of data to train its proprietary AI models for recommending specific action items at an individual location level. Based on each restaurant’s unique operations, demographics, guest preferences and brand standards, these AI recommendations can be immediately implemented by the general managers and staff during each shift. Furthermore, each restaurant brand can fully customize the AI Coach to their unique operations and brand standards, with each new guest feedback and and user input further finetuning the AI Coach to be more accurate and customized over time.
Cotton Patch Cafe, a 48-location casual dining and comfort food chain based in Texas, has seen first-hand the immediate results AI Coach brings to their operations. Within 90 days rolling out the feature at all its units, the brand saw a 27% increase in top box score, with a 100% engagement rate from the General Managers in checking off and implementing the tailored AI action items at their respective locations.
“AI Coach is like having an operational analyst for every restaurant — only it’s trained by us, customized to our brand standards, and constantly adapts to new feedback. As a result, we’re seeing record-high satisfaction scores at our locations.” said Brandon Coleman III, CEO of Cotton Patch Cafe.
For over a decade, Tattle has been helping restaurants automatically survey guests via email or SMS after an experience, and identify both the top opportunity within their operations (e.g. food quality, speed of service, hospitality) as well as the root cause of issues (e.g. food temperature, portion size, ingredient freshness) to help them achieve the biggest improvement in guest satisfaction and revenue. This new AI Coach feature will further solidify Tattle’s leading position in being hospitality’s first improvement-focused CX platform, and continue enriching its “all-in-one” guest feedback and operations platform offering.
“Since its inception, Tattle has been designed to save time and effort for hospitality operators with an elegant all-in-one solution,” said Alex Beltrani, CEO and Founder of Tattle. “This AI Coach feature further enhances our product offering by prescribing specific, actionable solutions to bridge the operational gaps at a location, region and brand level, so that operators can focus on what they do best—providing the ultimate brand experience for their guests, rather than diving into the millions of guest feedback data points that Tattle automatically collects for them.”
Over 11,000 restaurant units are currently using Tattle to understand their omni-channel guest sentiment, while taking advantage of Tattle’s vast integrations with nearly 40 different ordering, POS and loyalty providers. The platforms’ open API allows each brand to seamlessly incorporate Tattle into their existing tech stack and customize it to fit their brand’s unique needs.
Additional Tattle integration benefits include:
- Omni-channel guest satisfaction measurement across Dine-In, Takeout, Delivery, Drive-Thru, and Curbside
- Menu item-level feedback and insights to facilitate menu / LTO optimization, marketing campaign designs and budget allocation
- 10% average guest feedback penetration and a 94.7% survey completion rate of a 50-60 question survey
- One-stop-shop social and public review management to monitor, analyze and respond to all public reviews within one dashboard
- Causation-based survey format to identify factors, i.e. Topping Distribution, that negatively impact an operational category, i.e. Accuracy
- Recommendation of top improvement opportunities that will drive the most operational and guest experience improvements at each location
- Automated location-level Monthly Objectives that results in 84% probability of guest satisfaction increase
- Incident Management System for recovering on average 1 in 3 guests with email templates and automation
For more information on Tattle’s Review Management feature, visit Tattle’s website.
Tattle is the only Customer Experience Improvement (CXI) platform built to help the hospitality industry by collecting actionable feedback data by interacting with their customers where they make transactions. With brand partners including Chili’s, MOD Pizza, Hooters, Freddy’s, Mellow Mushroom and Huey Magoo’s, Tattle supports 220+ leading hospitality brands across 11,000+ locations globally. Using existing third-party tools and API integrations, Tattle connects brands with their guests at every touch point of the customer journey. Through their AI, Tattle recommends the most opportunistic operational area for improvement at each of our partners’ locations to drive the greatest increase in guest satisfaction. For more information, please visit https://get.tattleapp.com.
Founded in Nacogdoches, Texas, in 1989, Dallas-based Cotton Patch Cafe is a Texas-inspired, homestyle restaurant serving Southern classics in its 49 locations across Texas, Oklahoma and New Mexico. Cotton Patch is deeply committed to being a community partner in each town it calls home, and gives to many local organizations and charities in addition to being a major donor to Texas Scottish Rite Hospital for Children. For more information, visit CottonPatch.com or follow Cotton Patch Cafe on Facebook, Twitter and Instagram.
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