With bowls so big that even Texans are impressed, the teriyaki shop franchise aims to open across the state in cities like San Antonio, Houston, Dallas, and Austin.
Teriyaki Madness (TMAD), the sizzling, Seattle-style teriyaki shop franchise, is ready to lasso the hearts (and stomachs) of Texans far and wide. This ain’t the brand’s first rodeo in the Lone Star State, but this time it’s got big plans and it’s coming in hotter than a jalapeño in July!
“We’ve rounded up a posse of top-notch franchisees, ready to rustle up some teriyaki magic across the state,” said Teriyaki Madness CEO Michael Haith. “From the bustling streets of Houston to the vibrant vibes of Dallas, these new teriyaki trailblazers are ready to serve up some serious bowls.”
In 2023, TMAD corralled seven new Texas franchisees, and brought the total number of shops open in Texas to 13:
- Elias Saucedo – Laredo, Texas
- Anthony Huston – Houston, Texas
- Jesus & Gabriela Baeza – El Paso, Texas
- Joey Mullen – Kempner, Texas
- Anand & Ankita Patel – Humble, Texas
- Randy & Adaly Lightsey – San Antonio, Texas
- Saurin & Reena Patel – Dallas, Texas
Consistently ranked one of the most exciting and fast-growing franchise concepts on the market today, TMAD continues to appeal to qualified and passionate entrepreneurs across the country, including existing operators looking for their next big investment.
Saucedo, for example, is a multi-unit Firehouse Subs franchise owner who recently signed on to expand his portfolio with the TMAD concept in Laredo.
“I was someone who had already seen how other franchisors operate, so I knew that TMAD was different,” said Saucedo. “They were so efficient at what they were doing, and I was very impressed. I wanted a younger brand that was hungry and ready to grow. They had the energy and the desire to be bigger. I knew they would make us stronger as a franchisee. You have the power locally to make or break a restaurant, but having that leadership behind you is key in helping you get through difficult times.”
Now, 2024 is set to be a barn burner for TMAD with nine new shops opening in the Lone Star State, boosting its total presence to a Texas-sized 22 locations in Del Rio, McAllen, San Antonio, Round Rock, Longview, Magnolia, Conroe, Cypress, Humble, Katy, Fulshear and Houston.
With plans to bring that total up to 50+ shops over the next five years, the brand is not just shooting for the stars – they’re aiming for a teriyaki galaxy! New TMAD shops coming soon to Texas will be opened in Laredo, Pharr, Brownsville, El Paso, Killeen, Mont Belvieu, Kingwood and San Antonio.
“Texas is a melting pot of cultures, a hotbed of business growth, and let’s face it, they know good food when they taste it,” said Haith. “And with a target demographic as diverse as a Texas BBQ, we know we’ve hit the bullseye. Texas, saddle up for an opportunity of a lifetime! Teriyaki Madness is galloping into your town, and we’re looking for bold franchise owners to join our wild ride.”
Teriyaki Madness is making big moves. Named the #1 Fastest-Growing Big Restaurant Chain in the U.S. by Restaurant Business, TMAD’s secret sauce lies in creating value for franchisees, guests and employees alike. More than 145 shops across three countries deliver big, heaping bowls of fresh, natural ingredients to their communities, creating a cult-like following with customers, employment opportunities for neighborhoods, and profitable margins for the franchisees. Backed by world-class technology including delivery and loyalty innovations and an all-star executive team, Teriyaki Madness’ focus is on sustainable growth and exceptional experiences. Visit franchise.TeriyakiMadness.com for single and multi-unit opportunities, and join the Teriyaki Takeover.
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