Leading Polished Casual Fondue Restaurant to Host Webinar June 25 to Fuel National Expansion
The Melting Pot Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, announced today that it is actively seeking franchise candidates to open a new restaurant in the Triad area, a region that includes Winston-Salem, Greensboro and High Point, N.C. Currently, The Melting Pot has six locations in North Carolina, including an existing restaurant in northern Greensboro.
In honor of its 40th anniversary, The Melting Pot will offer new franchisees who sign a franchise agreement 40 percent off the initial franchise fee – an $18,000 savings. This development incentive will be available through the end of the year. Additionally, the new Triad area franchisee will have the option to offer a menu line of fully cooked entrees made in-house to accelerate speed of service and drive incremental business.
“The Triad area represents a great opportunity for our brand as it’s a dynamic market with enormous potential for growth,” said Dan Stone, chief business and people development officer for Front Burner Brands. “We look forward to building our presence in the market with a qualified candidate who shares the same passion for The Melting Pot as we do.”
The Melting Pot’s existing Greensboro restaurant, which opened in 1998, will eventually close its doors as it will be replaced with a new, larger location in the market as part of the company’s expansion plans.
“Our Greensboro location has performed well over the years, but we’ve outgrown the existing space and trade areas within the market have shifted since the 1990s,” said Stone. “We plan to open up a larger, more modern restaurant in its place in a prime retail hub within the Triad area to better serve our guests.”
The Melting Pot was just ranked No. 1 among 40 casual-dining restaurant chains in Nation’s Restaurant News‘ 2015 Consumer Picks report, up from No. 6 out of 38 concepts last year. The Melting Pot ranked first in four out of 10 overall attribute categories, achieving top scores in cleanliness, service, atmosphere and craveability.
The Melting Pot operates more than 130 restaurants across 35 U.S. states, Canada, Mexico, and Southeast Asia, and has more than 20 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrees served with signature dipping sauces. The menu features a variety of a la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrees and chocolate fondues.
To further fuel its development plans in the Triad area and nationwide, the company is actively seeking qualified franchisees and will host a franchising webinar on Thursday, June 25 at 11 a.m. (EDT). To register, please visit http://www.meltingpotfranchise.com/upcomingEvents.aspx or contact Shak Turner, director of franchise development for The Melting Pot, at 800-783-0867 ext. 105
The Melting Pot is seeking entrepreneurs with business backgrounds and/or preferably restaurant experience who are passionate about the brand and want to be their own bosses. Franchisee candidates should have a credit score of 650 or higher, a minimum net worth of $750,000 and liquid assets of at least $325,000 per unit. Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $959,000 to $1,436,000. Single-unit and multi-unit franchise opportunities are available with an initial franchise fee of $45,000 per unit. As the brand celebrates its 40th anniversary in 2015, a 40 percent discount will be offered on the initial franchise fee for the first restaurant for all new franchise agreements signed in 2015.
To learn more about ownership opportunities with The Melting Pot, contact Shak Turner, director of franchise development for The Melting Pot, at 800-783-0867 ext. 105 or visit www.meltingpotfranchise.com.
To learn about fondue history and facts, check out The Melting Pot’s fondue infographic.
Founded in 1975, The Melting Pot has offered a unique fondue dining experience for 40 years. As the premier fondue restaurant franchise, The Melting Pot Restaurants, Inc. has more than 130 restaurants in 35 U.S. states, Canada, Mexico and Southeast Asia, and more than 20 international locations in development. A leading polished casual dining franchise, The Melting Pot was recognized as the No. 1 casual dining restaurant in the Nation’s Restaurant News 2015 Consumer Picks report. Known for offering a choice of fondue cooking styles and a variety of unique entrees, The Melting Pot’s menu also features cheese fondues, salads, fine wines and chocolate fondue desserts. Fondue fans can join The Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with The Melting Pot, please visit www.meltingpotfranchise.com.
Front Burner Brands is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 130 restaurants in North America and Southeast Asia and more than 20 locations currently in development. For more information, visit http://www.frontburnerbrands.com.
