Togo’s Eateries, Inc., a “West Coast Original” since 1971 serving up big, made to order sandwiches stuffed with the freshest ingredients, experienced an unprecedented year of growth in 2011 with the signing of 23 agreements for new restaurants and the opening of seven new California restaurants, including a new company-owned prototype in Pleasant Hill, CA.
As part of Togo’s 40-year anniversary, the 241-unit company launched a strategic plan for expansion, which includes remodeling options for franchisees to refresh existing units, while continuing to grow the brand in key growth states including, Arizona, Nevada, Oregon and Washington. In 2012, 26 franchise locations and two corporate restaurants will open, as well as 80 existing restaurants are planned to be remodeled.
“This is an exciting time for Togo’s. We have a vibrant, energized brand that’s ready for expansion in our existing markets, as well as an introduction into new cities across Arizona and Oregon,” said Tony Gioia, chairman and CEO of Togo’s Holdings, LLC. “Our regional growth strategy, combined with the debut of our corporate prototype and franchisee remodel program, has set us apart from other sandwich shops, and we look forward to introducing many more customers to our big, made to order sandwiches in 2012.”
The new store prototype highlights the deli inspired one-on-one style service Togo’s guests receive, and showcases fresh food with reach-in glass refrigerators, see-through counters, and vibrant new decor. Superior quality ingredients are featured on the menu, including California avocados mashed daily, abundant quantities of high-quality meats, and fresh baked ARTISAN bread. The year-long celebration of the company’s 40th anniversary also introduced an updated website and a new interactive outreach to consumers.
“With our low start-up costs combined with our high average unit volume, we have all of the tools for success in place, and we will be working with other passionate entrepreneurs to bring the ultimate Togo’s experience to both current and new markets,” said Gioia.
Togo’s offers both single unit and multi-unit development opportunities in key growth markets in California, Arizona, Nevada, Oregon and Washington. Interested entrepreneurs can contact Todd Peterson, vice president of franchise sales, at 818-597-9605 or todd.peterson@togos.com, or visit http://www.togosfranchise.com.
Togo’s Franchisor, LLC helps qualified franchisees create their own “West Coast Original.” Togo’s locations generate some of the highest average unit volume in the sandwich restaurant segment, require a low investment, utilize only a small space footprint, offers best-in-class operational field support, carries remarkable brand loyalty and is a simple minimal-equipment turnkey business. For more information call 877-78-TOGOS or visit http://www.togosfranchise.com.
